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O Empreendedor num Ambiente Turbulento: Estudo de Caso da Construtora Adolpho Lindenberg no Período 1960-1980

Author

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  • Fábio Luiz Mariotto
  • Ricardo Pereira-Leite

Abstract

Neste artigo analisa-se a evolução das estratégias de uma empresa atuando num ambiente turbulento e num negócio de alto risco. O estudo do caso de uma grande empresa que atuou no mercado imobiliário na cidade de São Paulo, no período 1960-1980, a Construtora Adolpho Lindenberg, permite identificar, como fator determinante do sucesso da empresa nesse período, uma cultura empresarial focada na figura do empreendedor. Durante mais de uma década, essa cultura foi crucial para o sucesso da empresa na criação de novos produtos e na exploração de novos segmentos do mercado. Porém, com o crescimento da empresa e a diversificação de sua atuação, essa mesma cultura acabou revelando suas limitações. As circunstâncias descritas no caso enriquecem a compreensão das implicações estratégicas do comportamento empreendedor no turbulento ambiente brasileiro.

Suggested Citation

  • Fábio Luiz Mariotto & Ricardo Pereira-Leite, 2004. "O Empreendedor num Ambiente Turbulento: Estudo de Caso da Construtora Adolpho Lindenberg no Período 1960-1980," LARES lares2004_o-empreendedor-, Latin American Real Estate Society (LARES).
    • Handle: RePEc:lre:wpaper:lares2004_o-empreendedor-num-ambiente-turbulento
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    More about this item

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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