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Positionnement et stratégies prix des acteurs de l’e-tourisme

  • Lubica Hikkerova
  • Jean-Michel Sahut

The most import effect of ICT on the tourism sector is on distribution because it involves exchanges, during all the stages of sales, between suppliers, intermediaries and clients that can be dematerialized. Thus, Internet has changed the structure of intermediation in this industry with the entrance of new players, the repositioning of traditional players like travel agencies because of their declining importance in the value chain and the development of direct sales for producers. This new pattern of distribution has prompted the players to review their pricing strategies to remain competitive, and this phenomenon is exacerbated by the presence of infomediaries who allow a better comparison of offers.

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Paper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-258.

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Length: 19 pages
Date of creation: 29 Apr 2014
Date of revision:
Handle: RePEc:ipg:wpaper:2014-258
Contact details of provider: Postal: 184 Boulevard Saint-Germain, 75006 Paris
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Web page: http://www.ipag.fr

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  1. Michael R. Baye & John Morgan, 2001. "Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets," American Economic Review, American Economic Association, vol. 91(3), pages 454-474, June.
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