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Strategic Posture and Outsourcing


  • Mahnke, Volker

    (Department of Informatics, Copenhagen Business School)

  • Overby, Mikkel Lucas

    (Department of Informatics, Copenhagen Business School)

  • Özcan , Serden

    (Department of Informatics, Copenhagen Business School)


IT-enabled innovations are of increasing importance for competitive success in a range to develop associated competencies - in-house and/or through outsourcing - consequential for creating and sustaining competitive advantage. Against the backdrop of the importance of IT-enabled innovation, the key concern of this chapter is to address the crucial question: How do capability development strategies differ between first-movers and late entrants in IT-enabled services. We develop theory based on three explorative case studies – FedEx, UPS and DHL. An analysis of the three companies reveals that governance choices are influenced by a company’s attempts to create, imitate, and/or leapfrog IT-enabled innovation in varying technological regimes.

Suggested Citation

  • Mahnke, Volker & Overby, Mikkel Lucas & Özcan , Serden, 2004. "Strategic Posture and Outsourcing," Working Papers 2004-18, Copenhagen Business School, Department of Informatics.
  • Handle: RePEc:hhs:cbsinf:2004_018

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    References listed on IDEAS

    1. Schmalensee, Richard, 1982. "Product Differentiation Advantages of Pioneering Brands," American Economic Review, American Economic Association, vol. 72(3), pages 349-365, June.
    2. Robertson, Paul L. & Langlois, Richard N., 1995. "Innovation, networks, and vertical integration," Research Policy, Elsevier, vol. 24(4), pages 543-562, July.
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    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General


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