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Strategic Posture and Outsourcing

  • Mahnke, Volker

    (Department of Informatics, Copenhagen Business School)

  • Overby, Mikkel Lucas

    (Department of Informatics, Copenhagen Business School)

  • Özcan , Serden

    (Department of Informatics, Copenhagen Business School)

Registered author(s):

    IT-enabled innovations are of increasing importance for competitive success in a range to develop associated competencies - in-house and/or through outsourcing - consequential for creating and sustaining competitive advantage. Against the backdrop of the importance of IT-enabled innovation, the key concern of this chapter is to address the crucial question: How do capability development strategies differ between first-movers and late entrants in IT-enabled services. We develop theory based on three explorative case studies – FedEx, UPS and DHL. An analysis of the three companies reveals that governance choices are influenced by a company’s attempts to create, imitate, and/or leapfrog IT-enabled innovation in varying technological regimes.

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    File URL: http://openarchive.cbs.dk/cbsweb/handle/10398/6499
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    Paper provided by Copenhagen Business School, Department of Informatics in its series Working Papers with number 2004-18.

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    Length: 39 pages
    Date of creation: 19 Sep 2004
    Date of revision:
    Handle: RePEc:hhs:cbsinf:2004_018
    Contact details of provider: Postal: Department of Informatics, Copenhagen Business School, Howitzvej 60, DK-2000 Frederiksberg, Denmark
    Phone: +45 3815 3815
    Web page: http://www.cbs.dk/departments/inf/Email:


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    1. Schmalensee, Richard, 1982. "Product Differentiation Advantages of Pioneering Brands," American Economic Review, American Economic Association, vol. 72(3), pages 349-65, June.
    2. Robertson, Paul L. & Langlois, Richard N., 1995. "Innovation, networks, and vertical integration," Research Policy, Elsevier, vol. 24(4), pages 543-562, July.
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