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Reflections on consumer information processing and digital identity in the ontological cyberspace

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  • Ziyed Guelmami

    (ICD International Business School Paris)

Abstract

This essay draws on Heidegger's theory of space to introduce an ontological discussion of cyberspace. Challenging the objective, subjective and relational perspectives of space and place, the Heideggerian precognitive approach contends that "lived spaces" are constituted by an individual's purpose, objectives and aspirations. An existential analysis is carried out to show how a different kind of spatialization is achieved by human beings in cyberspace ("cyber-spatiality") and how it affects the way they disclose themselves online. Heidegger's groundbreaking perspective proves itself useful to provide a deeper understanding of the consumers' relation to online spaces and of the way they experientially process information online.

Suggested Citation

  • Ziyed Guelmami, 2022. "Reflections on consumer information processing and digital identity in the ontological cyberspace," Working Papers hal-03549500, HAL.
    • Handle: RePEc:hal:wpaper:hal-03549500
    Note: View the original document on HAL open archive server: https://hal.science/hal-03549500
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    References listed on IDEAS

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    1. Kozinets, Robert V., 1999. "E-tribalized marketing?: the strategic implications of virtual communities of consumption," European Management Journal, Elsevier, vol. 17(3), pages 252-264, June.
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    Keywords

    Cyberspace; Heidegger; Self-disclosure; Digital identity; Information processing;
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