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L'obsolescence programmée : quand le consommateur imagine le « prêt à jeter »

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  • Zied Mani

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

Abstract

Notre recherche vise à apporter un éclairage sur le phénomène de l'obsolescence programmée d'un point de vue marketing. Nous étudions ici l'obsolescence physique qui pousse un consommateur à abandonner un produit à cause d'un défaut fonctionnel. Notre objectif est de clarifier ce concept dans le cadre d'une relation consommateur (acheteur) et objet (produit à acheter ou déjà acheté). Nos résultats identifient quatre profils de consommateurs selon leurs attitudes: les indignés, les bricoleurs, les novices et les sceptiques.

Suggested Citation

  • Zied Mani, 2015. "L'obsolescence programmée : quand le consommateur imagine le « prêt à jeter »," Working Papers hal-01104669, HAL.
    • Handle: RePEc:hal:wpaper:hal-01104669
    Note: View the original document on HAL open archive server: https://hal.science/hal-01104669
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    References listed on IDEAS

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    1. Joseph Guiltinan, 2009. "Creative Destruction and Destructive Creations: Environmental Ethics and Planned Obsolescence," Journal of Business Ethics, Springer, vol. 89(1), pages 19-28, May.
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    1. Guillard, Valérie & Le Nagard, Emmanuelle, 2018. "L'impact de l'obsolescence perçue des biens durables sur la décision de remplacement et la destinée de l'objet remplacé," ESSEC Working Papers WP1801, ESSEC Research Center, ESSEC Business School.

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