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Consommer des produits alimentaires locaux : comment et pourquoi ?

Listed author(s):
  • Aurelie Merle


    (MKT - Marketing - Grenoble École de Management (GEM), ICC - Institut du Capital Client - Grenoble École de Management (GEM))

  • Piotrowski Mathilde


    (COACTIS - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet [Saint-Etienne])

Registered author(s):

    Local food: how and why? This paper highlights local food consumption which was favoured by 83% of French people in 2010. After defining the concept, the consumer perspective and the positioning strategies on this market are developed around four motivations: reduction of health risks, rediscovery of taste, the desire for sustainable consumption and the search for social relationships. The analysis is based on a qualitative study conducted among 52 local food buyers in different channels. Finally, three key managerial implications are emphasized.

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    Paper provided by HAL in its series Working Papers with number hal-00607840.

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    Date of creation: 11 Jul 2011
    Handle: RePEc:hal:wpaper:hal-00607840
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