Consommer des produits alimentaires locaux : comment et pourquoi ?
Local food: how and why? This paper highlights local food consumption which was favoured by 83% of French people in 2010. After defining the concept, the consumer perspective and the positioning strategies on this market are developed around four motivations: reduction of health risks, rediscovery of taste, the desire for sustainable consumption and the search for social relationships. The analysis is based on a qualitative study conducted among 52 local food buyers in different channels. Finally, three key managerial implications are emphasized.
|Date of creation:||11 Jul 2011|
|Note:||View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00607840|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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