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From a hint of perfume to a sip of whisky: the recombination of knowledge from fragrance to spirits industry

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  • Rani Jeanne Dang

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

Abstract

The aim of this paper is to build, discuss and enrich a framework to examine the knowledge recombination process from an industry to another with the specific case of " Comte de Grasse Whisky ". The " Comte de Grasse Whisky " is a company that has set up an artisanal distillery in Provence (Grasse), South of France to develop a range of high-end spirits which production process derive from the well-known fragrance industry and savoir-faire of Grasse. The development of the Premium Whisky new market niche is a result of exaptation from the fragrance industry-in which numerous innovations are developed in the distillery process-to the spirits industry, in which only automating of the production has been observed. In order to operationalize this exaptation process, we mobilise the literature in knowledge management and innovation studies. Combining prior research on appropriate codification degree, exaptation and innovation through tradition, we develop a theoretical framework aimed at operationalizing the exaptation process, and identify the underlying challenges in this reinterpretation of knowledge.

Suggested Citation

  • Rani Jeanne Dang, 2018. "From a hint of perfume to a sip of whisky: the recombination of knowledge from fragrance to spirits industry," Post-Print halshs-01795037, HAL.
    • Handle: RePEc:hal:journl:halshs-01795037
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01795037
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    References listed on IDEAS

    as
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    5. Harbir Singh & Maurizio Zollo, 1998. "The Impact of Knowledge Codification, Experience Trajectories and Integration Strategies on the Performance of Corporate Acquisitions," Center for Financial Institutions Working Papers 98-24, Wharton School Center for Financial Institutions, University of Pennsylvania.
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    Keywords

    knowledge recombination; exaptation; fragrance and spirits; search process; codification;
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