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Les Communautés Locales Démunies au cœur des Stratégies BoP

  • Marielle Audrey Payaud

    ()

    (EA3713 - Centre de Recherche Magellan - Université de Lyon - Université Jean Moulin - Lyon III)

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    Cette proposition de communication a pour objectif de présenter une contribution possible du management stratégique à la réduction de la pauvreté via les stratégies BoP. Ce projet rappelle dans un premier temps quelles sont les caractéristiques principales de ces stratégies, leur position dans le paysage très diversifié et hétérogène des pratiques de responsabilité sociale de l'entreprise et enfin nous rappellerons les appuis théoriques qui soutendent l'implication des communautés locales. Dans une seconde partie, nous verrons comment, par essence, ces stratégies intègrent les communautés locales.

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    File URL: http://halshs.archives-ouvertes.fr/docs/00/69/02/51/PDF/EGMPEL_2012_PAYAUD_text.pdf
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    Paper provided by HAL in its series Post-Print with number halshs-00690251.

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    Date of creation: 22 Mar 2012
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    Publication status: Published - Presented, Les Etats Généraux du Management d'Expression Latine. "Pour un management durable et responsable : l'apport des pays d'expression latine "., 2012, Lisbonne, Portugal
    Handle: RePEc:hal:journl:halshs-00690251
    Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00690251
    Contact details of provider: Web page: http://hal.archives-ouvertes.fr/

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