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Diffusion d'information sociétale et stratégie de légitimation : une étude longitudinale appliquée au cas Péchiney

Author

Listed:
  • Frédérique Déjean

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Bruno Oxibar

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cette communication consiste en une étude des pratiques de diffusion d'information sociétale du Groupe Péchiney. Nous nous interrogeons sur les déterminants d'une telle diffusion. Le cadre théorique mobilisé est la théorie de la légitimité : nous considérons la diffusion d'information sociétale telle une stratégie de légitimation. Nos résultats montrent en particulier qu'un des objectifs de la diffusion d'information sociétale est de répondre aux attentes de la société civile. A l'aide de la théorie du media agenda setting, nous proposons également une mesure de la pression de l'opinion publique

Suggested Citation

  • Frédérique Déjean & Bruno Oxibar, 2006. "Diffusion d'information sociétale et stratégie de légitimation : une étude longitudinale appliquée au cas Péchiney," Post-Print halshs-00548110, HAL.
    • Handle: RePEc:hal:journl:halshs-00548110
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00548110
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    References listed on IDEAS

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