IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05521854.html

Contribution of CSR to the Strategic Value of the Brand for the Picard Functional Departments
[Contribution de la RSE à la valeur stratégique de l’enseigne Picard pour les directions fonctionnelles]

Author

Listed:
  • Patricia Coutelle

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

  • Stéphanie Leprieur

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

  • Stephane Magne

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines)

Abstract

This research attempts to define and measure the contribution of CSR to the valuation of a food retailer (Picard Surgelés): its value internally (with functional departments) and its "perceived sustainable value" externally. To achieve this, the first, exploratory stage of this CIFRE doctoral work consists of a qualitative approach by interviewing business experts: the functional directors of Picard. It makes it possible to identify and understand the effects of the CSR strategy and its deployment in the functions of the Picard brand. The results bring out the notion of "brand strategic value" with its dimensions and indicators.

Suggested Citation

  • Patricia Coutelle & Stéphanie Leprieur & Stephane Magne, 2022. "Contribution of CSR to the Strategic Value of the Brand for the Picard Functional Departments [Contribution de la RSE à la valeur stratégique de l’enseigne Picard pour les directions fonctionnelles]," Post-Print hal-05521854, HAL.
    • Handle: RePEc:hal:journl:hal-05521854
    Note: View the original document on HAL open archive server: https://hal.science/hal-05521854v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-05521854v1/document
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05521854. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.