Les Consommateurs Français Et Leurs Pratiques Anti-Gaspi Des Fruits Et Legumes A Domicile : Proposition D'Une Typologie

In the household consumption stage, consumers generate a high proportion of food waste, exceeding the food service and distribution sectors. Since raising awareness of the problem has not been enough to reduce food waste, it is important to study consumers' everyday practices rather than their reported attitudes (Hebrok & Heidenstrøm, 2019). This study focuses on anti-waste practices adopted by consumers at home, in the case of fruit and vegetables (F&V). It aims to identify the different dimensions of these practices and to study their heterogeneity, in order to establish a typology of consumers. A quantitative study was conducted on 815 French consumers and identified 5 dimensions of F&V anti-waste practices, and 3 profiles of anti-waste consumers: the preventive, the practitioner and the nonchalant. Managerial recommendations were proposed for each profile.