IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04526252.html
   My bibliography  Save this paper

L'engagement virtuel incarné : Conséquences sur les entreprises du segment de MMOG

Author

Listed:
  • Hélène Yildiz

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Alan Reiter

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Jean-Pierre Mouline

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Mohamed Ouiakoub

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

Le secteur des jeux vidéo a connu une croissance importante ces dernières années. En 2020, les ventes mondiales de jeux numériques ont représenté plus de 120 milliards de dollars, avec un taux de croissance de 12 % par rapport à l'année précédente (SuperData, 2020). La valeur totale du marché devrait atteindre près de 300 milliards de dollars d'ici 2026. Le développement rapide d'internet et plus récemment du métavers a considérablement bouleversé le monde du jeu vidéo et notamment du MMOG (Massively [...]

Suggested Citation

  • Hélène Yildiz & Alan Reiter & Jean-Pierre Mouline & Mohamed Ouiakoub, 2024. "L'engagement virtuel incarné : Conséquences sur les entreprises du segment de MMOG," Post-Print hal-04526252, HAL.
    • Handle: RePEc:hal:journl:hal-04526252
    DOI: 10.1684/rfg.2024.6
    Note: View the original document on HAL open archive server: https://hal.univ-lorraine.fr/hal-04526252v1
    as

    Download full text from publisher

    File URL: https://hal.univ-lorraine.fr/hal-04526252v1/document
    Download Restriction: no
    File URL: https://libkey.io/10.1684/rfg.2024.6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sujin Bae & Timothy Hyungsoo Jung & Natasha Moorhouse & Minjeong Suh & Ohbyung Kwon, 2020. "The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective," Sustainability, MDPI, vol. 12(7), pages 1-22, April.
    2. Bin Kim, Woo & Jung Choo, Ho, 2023. "How virtual reality shopping experience enhances consumer creativity: The mediating role of perceptual curiosity," Journal of Business Research, Elsevier, vol. 154(C).
    3. Hee-Woong Kim & Hock Chuan Chan & Atreyi Kankanhalli, 2012. "What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation," Information Systems Research, INFORMS, vol. 23(4), pages 1232-1245, December.
    4. Meng Ma & Ritu Agarwal, 2007. "Through a Glass Darkly: Information Technology Design, Identity Verification, and Knowledge Contribution in Online Communities," Information Systems Research, INFORMS, vol. 18(1), pages 42-67, March.
    5. Guy Parmentier & Romain Gandia, 2016. "Gérer l’ouverture dans un business model multiface. Le cas du jeu vidéo en ligne," Revue française de gestion, Lavoisier, vol. 0(1), pages 107-128.
    6. Hamari, Juho, 2015. "Why do people buy virtual goods? Attitude toward virtual good purchases versus game enjoyment," International Journal of Information Management, Elsevier, vol. 35(3), pages 299-308.
    7. Lydie Belaud & Sandrine Heitz-Spahn & Hélène Yildiz, 2017. "Le joueur social et connecté : une perspective d’analyse par la théorie de l’engagement comportemental," Post-Print hal-02308605, HAL.
    8. Wu, Shu-Ling & Hsu, Chiu-Ping, 2018. "Role of authenticity in massively multiplayer online role playing games (MMORPGs): Determinants of virtual item purchase intention," Journal of Business Research, Elsevier, vol. 92(C), pages 242-249.
    9. Thierry Burger-Helmchen & Patrick Cohendet, 2011. "User Communities and Social Software in the Video Game Industry," Post-Print hal-02302912, HAL.
    10. Helfat, Constance E. & Raubitschek, Ruth S., 2018. "Dynamic and integrative capabilities for profiting from innovation in digital platform-based ecosystems," Research Policy, Elsevier, vol. 47(8), pages 1391-1399.
    11. Huang, Li-Ting, 2016. "Flow and social capital theory in online impulse buying," Journal of Business Research, Elsevier, vol. 69(6), pages 2277-2283.
    12. Wu, Jyh-Jeng & Chen, Ying-Hueih & Chung, Yu-Shuo, 2010. "Trust factors influencing virtual community members: A study of transaction communities," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1025-1032, September.
    13. repec:hal:journl:hal-04133314 is not listed on IDEAS
    14. Bernard Cova & V. Cova, 2009. "Les figures du nouveau consommateur: une genese de la gouvernementalite du consommateur," Post-Print hal-01822701, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jang, Yoon-Jung & Kim, Hee-Woong & Jung, Yoonhyuk, 2016. "A mixed methods approach to the posting of benevolent comments online," International Journal of Information Management, Elsevier, vol. 36(3), pages 414-424.
    2. Simonetti, Aline & Bigne, Enrique & Rico Navas, Luis Fernando, 2025. "Consumer brand choice in the metaverse: Exploring personal and social factors," Technological Forecasting and Social Change, Elsevier, vol. 213(C).
    3. Rodrigo, Laura & Palacios, Miguel & Martínez-Corral, Alberto & Tafur, Javier, 2025. "Virtual virtuous cycles. Mapping value structure in digital platforms and online communities realms," Technological Forecasting and Social Change, Elsevier, vol. 211(C).
    4. Hsu, Chia-Lin, 2025. "Environmental sustainability gamification: Conceptualization and scale development," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
    5. Jiatong Yu & Jiajue Wang & Taesoo Moon, 2022. "Influence of Digital Transformation Capability on Operational Performance," Sustainability, MDPI, vol. 14(13), pages 1-20, June.
    6. Syahrulanuar Ngah & Samar Rahi & Fei Long & Cecile Gabarre & Aamir Rashid & Abdul Hafaz Ngah, 2024. "Future behavioural of console gamers and mobile gamers: are they differ?," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(6), pages 5531-5557, December.
    7. Baldwin, Carliss Y. & Bogers, Marcel L.A.M. & Kapoor, Rahul & West, Joel, 2024. "Focusing the ecosystem lens on innovation studies," Research Policy, Elsevier, vol. 53(3).
    8. Dominik M. Wielgos & Christian Homburg & Christina Kuehnl, 2021. "Digital business capability: its impact on firm and customer performance," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 762-789, July.
    9. Ahmet Türkmen & Muhammed Bilgehan Aytaç, 2025. "The role of overt and covert narcissism in virtual goods purchase motivations and intention," Electronic Commerce Research, Springer, vol. 25(3), pages 1545-1575, June.
    10. Martín-Rojas, Rodrigo & Garrido-Moreno, Aurora & García-Morales, Víctor J., 2023. "Social media use, corporate entrepreneurship and organizational resilience: A recipe for SMEs success in a post-Covid scenario," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    11. Izzo, Filomena & Camminatiello, Ida & Sasso, Pasquale & Solima, Ludovico & Lombardo, Rosaria, 2023. "Creating customer, museum and social value through digital technologies: Evidence from the MANN Assiri project," Socio-Economic Planning Sciences, Elsevier, vol. 85(C).
    12. Song, Hanqun & Yang, Huijun & Ma, Emily, 2022. "Restaurants’ outdoor signs say more than you think: An enquiry from a linguistic landscape perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    13. Daniel Laufs & Mareike Peters & Carsten Schultz, 2022. "Data platforms for open life sciences–A systematic analysis of management instruments," PLOS ONE, Public Library of Science, vol. 17(10), pages 1-21, October.
    14. Rugiubei Radu & Pînzaru Florina, 2022. "The digitalization of supply chain management in Romanian companies: an introductive research," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 1295-1305, August.
    15. Nugroho Mardi Wibowo & Woro Utari & Yuyun Widiastuti & Abdul Muhith & Dyah Eko Setyowati, 2020. "Building Patient Trust in the Era of National Health Insurance: Consequences of Healthcare Service Quality, Satisfaction and Health Conditions," Review of European Studies, Canadian Center of Science and Education, vol. 12(3), pages 1-75, September.
    16. Canboy, Başak & Khlif, Wafa, 2025. "Beyond efficiency: Revisiting AI platforms, servitization and power relations from a critical perspective," International Journal of Production Economics, Elsevier, vol. 282(C).
    17. Cambier, Fanny & Poncin, Ingrid, 2020. "Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context," Journal of Business Research, Elsevier, vol. 109(C), pages 260-270.
    18. Uzunca, Bilgehan & Sharapov, Dmitry & Tee, Richard, 2022. "Governance rigidity, industry evolution, and value capture in platform ecosystems," Research Policy, Elsevier, vol. 51(7).
    19. Klaus E. Meyer & Jiatao Li & Keith D. Brouthers & Ruey-Jer ‘‘Bryan’’ Jean, 2023. "International business in the digital age: Global strategies in a world of national institutions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(4), pages 577-598, June.
    20. Iavor Rangelov & Marika Theros, 2023. "Civic ecosystems and social innovation: From collaboration to complementarity," Global Policy, London School of Economics and Political Science, vol. 14(5), pages 797-804, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04526252. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.