To contribute : a non market experience that interlaces production and consumption
[Contribuer : une expérience non marchande qui entremêle production et consommation]
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References listed on IDEAS
- Cova, Bernard & Dalli, Daniele, 2009. "Working Consumers: The Next Step in Marketing Theory?," MPRA Paper 36717, University Library of Munich, Germany.
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- Antonella Carù & Bernard Cova, 2006. "Expériences de consommation et marketing expérientiel," Revue française de gestion, Lavoisier, vol. 162(3), pages 99-113.
- Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
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Keywords
Contribution; Prosumption; Experience; Elicitation; Non-market; Contribution -Prosumption -Experience -Elicitation -Non-market;All these keywords.
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