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Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference

Author

Listed:
  • Florence Charton-Vachet

    (Audencia Recherche - Audencia Business School)

  • Cindy Lombart

    (Audencia Recherche - Audencia Business School)

  • Didier Louis

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

Abstract

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Suggested Citation

  • Florence Charton-Vachet & Cindy Lombart & Didier Louis, 2020. "Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference," Post-Print hal-02887294, HAL.
    • Handle: RePEc:hal:journl:hal-02887294
    DOI: 10.1108/IJRDM-09-2019-0315
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    Citations

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    Cited by:

    1. Jiang, Yi & Wang, Xueqin & Yuen, Kum Fai, 2021. "Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    2. Evelyn Hendriana & Khairil Wahidin Awang & Raja Nerina Raja Yusof, 2023. "The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 426-441, December.
    3. Na Xu & Yanpu Zhao, 2023. "A Moderated Mediation Analysis of the Relationship between Cultural Embeddedness of Regional Brand Products and Behavior Loyalty: A Case Study of Wudang Mountains in Hubei Province of China," Sustainability, MDPI, vol. 15(10), pages 1-18, May.
    4. Jiang, Yi & Lai, Po-Lin & Yang, Ching-Chiao & Wang, Xinchen, 2023. "Exploring the factors that drive consumers to use contactless delivery services in the context of the continued COVID-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    5. Nadine Waehning & Raffaele Filieri, 2022. "Consumer motives for buying regional products: the REGIOSCALE," Marketing Letters, Springer, vol. 33(2), pages 215-236, June.
    6. Pilar Fernández‐Ferrín & Sandra Castro‐González & Belén Bande, 2021. "Corporate social responsibility, emotions, and consumer loyalty in the food retail context: Exploring the moderating effect of regional identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 648-666, March.

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