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Plan vert des universités : plan stratégique ou outil de communication ?

Author

Listed:
  • Jean-Francis Ory

    () (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Jean-Luc Petitjean

    () (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Thierry Côme

    (CRDT - Centre de Recherche Droit et Territoire(s) - EA - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

Abstract

Firstly, the article points the multidimensional aspect of Universities performances, concomitantly with, on the one hand, the definition of new approaches to sustainable development and social responsibility and, on the other hand, the importance taken by stakeholders in their strategy, their steering and in their communication, in particular through a document called " Plan vert ". It then presents the case of three French universities using such a Green Plan, in order to verify, on the ground, the role given to this tool, namely, between strategic plan and communication tool.

Suggested Citation

  • Jean-Francis Ory & Jean-Luc Petitjean & Thierry Côme, 2016. "Plan vert des universités : plan stratégique ou outil de communication ?," Post-Print hal-01695045, HAL.
  • Handle: RePEc:hal:journl:hal-01695045
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-01695045v2
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    File URL: https://hal.archives-ouvertes.fr/hal-01695045v2/document
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    References listed on IDEAS

    as
    1. Henri Savall & Véronique Zardet, 2009. "Mesure et pilotage de la responsabilité sociale et sociétale de l'entreprise," Post-Print halshs-00749660, HAL.
    2. Benjamin Dreveton, 2009. "Les outils de contrôle de gestion à l'épreuve de la RSE. Le cas de l'organisation publique," Post-Print halshs-00479812, HAL.
    3. repec:dau:papers:123456789/12415 is not listed on IDEAS
    4. Henri Savall & Véronique Zardet, 2009. "Mesure et pilotage de la responsabilité sociale et sociétale de l'entreprise," Post-Print halshs-00980613, HAL.
    5. Frédérique Déjean & Isabelle Martinez, 2009. "Communication environnementale des entreprises du SBF120 : déterminants et conséquences sur le coût du capital actions," Comptabilité - Contrôle - Audit, Association francophone de comptabilité, vol. 15(1), pages 55-77.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Denis Travaillé & Gérald Naro & Jérôme Chabanne-Rive & Jocelyne Dupouy, 2018. "Le pilotage de la RSO dans les écoles de management," Post-Print hal-02159644, HAL.
    2. Jean-Francis Ory & Jean-Luc Petitjean & Thierry Côme, 2018. "Organisation et gestion de la mission DD-RS des universités : un état des lieux," Post-Print hal-01924430, HAL.

    More about this item

    Keywords

    University; sustainable development; stakeholders; communication; RSU; parties prenantes; développement durable; Université; Plan vert; Responsabilité Sociale des Universités RSU;

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