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Le pilotage de la RSO dans les écoles de management


  • Denis Travaillé

    () (Université de Lyon, UJML3, IAE Lyon, Magellan ou University of Lyon, UJML3, iaelyon School of Management, Magellan)

  • Gérald Naro

    () (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - UM1 - Université Montpellier 1 - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Jérôme Chabanne-Rive

    (Université de Lyon, UJML3, IAE Lyon, Magellan ou University of Lyon, UJML3, iaelyon School of Management, Magellan)

  • Jocelyne Dupouy

    (Centre de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)


This article focuses on the steering and management of Corporate Social Responsibility (CSR) in business schools. The research is based on a conceptual framework that tends to suggest the necessary development of CSR in business schools, which implies resorting to specific approach and management tools such as the Sustainability Balanced Scorecard (SBSC). However, the literature review also shows that the results of the initiatives carried out do not allow to see a complete and successful approach to steering of CSR in business school. That is why it is considered necessary then to deepen an example of implementation of a CSR policy, that of iaelyon School of Management. The results of the study show that iaelyon has always put social concerns at the heart of its commitments and management. It then shows that the deployment of social responsibility objectives has led to the setting up of commitments with its stakeholders. Finally, it appears that the resulting scoreboard for iaelyon is oriented towards sustainable development. The discussion of the results shows that in order to set up a management chart of CSR in a business school, it is necessary to go beyond decoupling, to effectively implement the CSR policy and to bring the organization to a threshold level of «CSR organizational maturity ».

Suggested Citation

  • Denis Travaillé & Gérald Naro & Jérôme Chabanne-Rive & Jocelyne Dupouy, 2018. "Le pilotage de la RSO dans les écoles de management," Post-Print hal-02159644, HAL.
  • Handle: RePEc:hal:journl:hal-02159644
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    References listed on IDEAS

    1. Henri Savall & Véronique Zardet, 2009. "Mesure et pilotage de la responsabilité sociale et sociétale de l'entreprise," Post-Print halshs-00749660, HAL.
    2. Zied Guedri & Caroline Hussler & Elodie Loubaresse, 2014. "contradictions, paradoxes et tensions en contexte(s)," Post-Print halshs-01066932, HAL.
    3. Gérald Naro & Florence Noguera, 2008. "L'intégration du développement durable dans le pilotage stratégique de l'entreprise : enjeux et perspectives des « Sustainability Balanced Scorecards »," Post-Print hal-01829941, HAL.
    4. Jean-Francis Ory, 2016. "Plan Vert des Universités, plan stratégique ou outil de communication ?," Post-Print hal-02053023, HAL.
    5. Denis Travaillé & Gérald Naro, 2014. "Responsabilité sociétale des organisations et performance globale : les modèles intégrés de performance en question(s)," Post-Print hal-02106858, HAL.
    6. Jerome Rive & Marc Bonnet & Parmentier Catherine & Pelazzo Plat Valérie & Pignet Lorella, 2016. "Vers une responsabilité sociétale intégrée dans la stratégie des écoles de management : Projet de recherche-action avec un réseau d’écoles," Post-Print halshs-01415306, HAL.
    7. Jean-Francis Ory & Jean-Luc Petitjean & Thierry Côme, 2016. "Plan vert des universités : plan stratégique ou outil de communication ?," Post-Print hal-01695045, HAL.
    8. Henri Savall & Véronique Zardet, 2009. "Mesure et pilotage de la responsabilité sociale et sociétale de l'entreprise," Post-Print halshs-00980613, HAL.
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