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Les échecs du crowdlending, une étude exploratoire

Author

Listed:
  • Nathalie Duran

    (IAE - Institut d'Administration des Entreprises - UR - Université de La Réunion)

  • Christel Dubrulle

    (IAE - Institut d'Administration des Entreprises - UR - Université de La Réunion)

Abstract

Les échecs en crowdlending : une étude exploratoire. Résumé : Cette communication se focalise sur la branche du prêt avec intérêts, le crowdlending. Le crowdlending est une source alternative de financement pour les TPE PME principalement, qui leur permet de contracter des prêts, sans faire appel aux intermédiaires financiers classiques, mais grâce aux multiples contributions de la foule. La foule regroupant des profils hétérogènes, elle comprend tout un ensemble d'investisseurs non experts ce qui interroge sur l'intelligence collective. Ce collectif dépend essentiellement des choix de la plateforme et de ses critères de sélections puisque les analystes ouvrent la première porte (virtuelle) aux entreprises. Mais ensuite, un choix tout aussi difficile doit être fait par les prêteurs. A qui faire confiance ? comment faire sa sélection pour optimiser le rendement de son épargne ? et si la foule ne faisait pas les bons choix. Cette communication se propose d'étudier les cas d'échecs du crowdlending au travers d'une étude de cas exploratoire : l'étude de la plateforme Lendopolis. Nous allions entretiens semi-directifs, netnographie et traitement quantitatif sur SPSS. Nos premiers résultats concluent à la « non intelligence » collective de la communauté de prêt. Les échecs sont collectifs et des solutions doivent être rapidement mis en place par la communauté de prêt afin d'enrichir ce processus et de favoriser sa pérennité.

Suggested Citation

  • Nathalie Duran & Christel Dubrulle, 2017. "Les échecs du crowdlending, une étude exploratoire," Post-Print hal-01655014, HAL.
    • Handle: RePEc:hal:journl:hal-01655014
    Note: View the original document on HAL open archive server: https://hal.univ-reunion.fr/hal-01655014
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    References listed on IDEAS

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