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Les publications portant sur le capital immatériel et évaluation des entreprises par le marché financier

Author

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  • Saida Dammak

    (FSEG - FSS - Faculté des Sciences de Sfax - Université de Sfax - University of Sfax)

Abstract

La pression des investisseurs et l'émergence des marchés, très exigeants sur la qualité des informations et sur l'analyse des performances des entreprises, ont conduit certains groupes à publier volontairement des informations qui décrivent la capacité du capital immatériel à générer des bénéfices futurs. Nous proposons dans ce travail de recherche de détailler et de comprendre la contribution, des publications portant sur le capital immatériel, à l'évaluation des entreprises par le marché financier. Nous avons employé différentes méthodologies pour répondre aux besoins de notre problématique. A côté des méthodes quantitatives, nous avons utilisé des méthodologies qualitatives. Nous avons au préalable, à travers une analyse de contenu thématique, proposé une conceptualisation plus fine du capital immatériel. Ensuite, nous avons développé un instrument de mesure pour quantifier la communication d'information sur le capital immatériel en faisant appel à deux types d'outils statistiques : une analyse factorielle exploratoire et une analyse confirmatoire. Enfin, à travers une étude de cheminement, nous avons montré que les investisseurs semblent valoriser les informations qui traduisent la capacité des connaissances et des expériences de l'équipe dirigeante à générer des bénéfices futurs. Les entreprises adoptent de véritables stratégies de communication financière qui ont un impact sur le contenu des rapports annuels. Les dirigeants des entreprises de grande taille semblent réduire le contenu des rapports annuels en matière de capital immatériel afin de maintenir leurs avantages compétitifs.

Suggested Citation

  • Saida Dammak, 2015. "Les publications portant sur le capital immatériel et évaluation des entreprises par le marché financier," Post-Print hal-01188564, HAL.
    • Handle: RePEc:hal:journl:hal-01188564
    Note: View the original document on HAL open archive server: https://hal.science/hal-01188564
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    References listed on IDEAS

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