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A Field Experiment on Using Messaging and Virtual Rewards to Increase User Participation on


  • Gerhard Klimeck
  • Anya Samek


We conducted an experiment with 30,000 users of a virtual nanotechnology facility, We investigate the effect of virtual points and message framing on user participation in a survey. In one treatment, users receive points for completing the survey. In another treatment, users are exposed to a visual observation cue. We vary the social message, either emphasizing the private benefit to the user or the social benefit to the community of participation. Participation rates are increased through virtual points and for users receiving the private benefit messaging. The observation cue doesn't have an effect.

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  • Gerhard Klimeck & Anya Samek, 2013. "A Field Experiment on Using Messaging and Virtual Rewards to Increase User Participation on," Framed Field Experiments 00437, The Field Experiments Website.
  • Handle: RePEc:feb:framed:00437

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    References listed on IDEAS

    1. Rigdon, Mary & Ishii, Keiko & Watabe, Motoki & Kitayama, Shinobu, 2009. "Minimal social cues in the dictator game," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 358-367, June.
    2. Melissa Bateson & Daniel Nettle & Gilbert Roberts, 2006. "Cues of being watched enhance cooperation in a real-world setting," Natural Field Experiments 00214, The Field Experiments Website.
    3. Frey, Bruno S & Jegen, Reto, 2001. "Motivation Crowding Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 15(5), pages 589-611, December.
    4. repec:feb:natura:0059 is not listed on IDEAS
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