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Consumer preferences for fair trade foods: Implications for trade policy


  • Jay Corrigan
  • Matthew Rousu


Policymakers are considering including stricter standards in international trade agreements. Using auctions to assess preferences, we find that the median consumer places no premium on fair trade foods produced under more stringent labor and environmental standards. This indicates that current trade policies may be preferable to U.S. consumers.

Suggested Citation

  • Jay Corrigan & Matthew Rousu, 2008. "Consumer preferences for fair trade foods: Implications for trade policy," Framed Field Experiments 00193, The Field Experiments Website.
  • Handle: RePEc:feb:framed:00193

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    Cited by:

    1. Corrigan, Jay R. & Rousu, Matthew C., 2011. "Do Practice Rounds Bias Experimental Auction Results?," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103707, Agricultural and Applied Economics Association.
    2. Fabio Verneau & Francesco La Barbera & Teresa Del Giudice, 2017. "The Role of Implicit Associations in the Hypothetical Bias," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(2), pages 312-328, July.
    3. Jason E. Taylor & Vigdis Boasson, 2014. "Who Buys Fair Trade and Why (or Why Not)? A Random Survey of Households," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(2), pages 418-430, June.
    4. Katherine Fuller & Carola Grebitus, 2023. "Consumers' preferences and willingness to pay for coffee sustainability labels," Agribusiness, John Wiley & Sons, Ltd., vol. 39(4), pages 1007-1025, October.
    5. Corrigan, Jay R. & Rousu, Matthew C., 2008. "Testing Whether Field Auction Experiments Are Demand Revealing in Practice," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(2).
    6. Nicholas G. Marconi & Neal H. Hooker & Nicholas DiMarcello III, 2017. "What's in a Name? The Impact of Fair Trade Claims on Product Price," Agribusiness, John Wiley & Sons, Ltd., vol. 33(2), pages 160-174, April.
    7. Tully, Stephanie M. & Winer, Russell S., 2014. "The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis," Journal of Retailing, Elsevier, vol. 90(2), pages 255-274.

    More about this item

    JEL classification:

    • B41 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Economic Methodology
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions


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