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Reputationsmechanismen für Informationsgüter auf Internet-Meinungsportalen

Author

Listed:
  • Carsten Schmidt
  • Tobias Uske

    ()

Abstract

In dieser Arbeit wird die gemeinschaftliche Produktion eines Informationsgutes unter besonderer Berücksichtigung des Reputationsmechanismus am Beispiel von Ciao.com empirisch untersucht. Es werden die Mechanismen der erfolgreichen Interaktion zwischen privaten Personen, die zur gemeinschaftlichen Bereitstellung von Informationsgütern führen, dargestellt und mit den bekannten Mechanismen des Handels von physischen Gütern im Internet verglichen. Insbesondere wird festgestellt, dass sich Investition in Reputation durch eine höhere Leserate der verfassten Produktevaluierungen monetär auszahlt. Es zeigt sich, dass die direkte Bewertung des Produktberichts durch die Leser nur bedingt informativ ist, da erfahrene Autoren fast ausschließlich besonders nützlich bewertete Produktevaluierungen verfassen. Die Leseraten von Produktberichten von unerfahrenen Autoren werden durch die direkte Bewertung des Produktberichts nicht signifikant beeinflusst und lassen insbesondere neuen Mitgliedern Spielraum für Freifahrertum.

Suggested Citation

  • Carsten Schmidt & Tobias Uske, 2004. "Reputationsmechanismen für Informationsgüter auf Internet-Meinungsportalen," Papers on Strategic Interaction 2004-13, Max Planck Institute of Economics, Strategic Interaction Group.
  • Handle: RePEc:esi:discus:2004-13
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    References listed on IDEAS

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