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Reputationsmechanismen für Informationsgüter auf Internet-Meinungsportalen


  • Carsten Schmidt
  • Tobias Uske



In dieser Arbeit wird die gemeinschaftliche Produktion eines Informationsgutes unter besonderer Berücksichtigung des Reputationsmechanismus am Beispiel von empirisch untersucht. Es werden die Mechanismen der erfolgreichen Interaktion zwischen privaten Personen, die zur gemeinschaftlichen Bereitstellung von Informationsgütern führen, dargestellt und mit den bekannten Mechanismen des Handels von physischen Gütern im Internet verglichen. Insbesondere wird festgestellt, dass sich Investition in Reputation durch eine höhere Leserate der verfassten Produktevaluierungen monetär auszahlt. Es zeigt sich, dass die direkte Bewertung des Produktberichts durch die Leser nur bedingt informativ ist, da erfahrene Autoren fast ausschließlich besonders nützlich bewertete Produktevaluierungen verfassen. Die Leseraten von Produktberichten von unerfahrenen Autoren werden durch die direkte Bewertung des Produktberichts nicht signifikant beeinflusst und lassen insbesondere neuen Mitgliedern Spielraum für Freifahrertum.

Suggested Citation

  • Carsten Schmidt & Tobias Uske, 2004. "Reputationsmechanismen für Informationsgüter auf Internet-Meinungsportalen," Papers on Strategic Interaction 2004-13, Max Planck Institute of Economics, Strategic Interaction Group.
  • Handle: RePEc:esi:discus:2004-13

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    References listed on IDEAS

    1. Paul Resnick & Christopher Avery & Richard Zeckhauser, 1999. "The Market for Evaluations," American Economic Review, American Economic Association, vol. 89(3), pages 564-584, June.
    2. Jeffrey K. MacKie-Mason & Hal Varian, 1994. "Economic FAQs About the Internet," Journal of Economic Perspectives, American Economic Association, vol. 8(3), pages 75-96, Summer.
    3. Axel Ockenfels, 2002. "Reputationsmechanismen auf Internet-Marktplattformen - Theorie und Empirie -," Papers on Strategic Interaction 2002-46, Max Planck Institute of Economics, Strategic Interaction Group.
    4. Claudia Keser, 2002. "Trust and Reputation Building in E-Commerce," CIRANO Working Papers 2002s-75, CIRANO.
    5. Eric J. Friedman* & Paul Resnick, 2001. "The Social Cost of Cheap Pseudonyms," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 10(2), pages 173-199, June.
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