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The Importance Of Customer Satisfaction In Organisational Transformation

Author

Listed:
  • van der Wiele, A.
  • Hesselink, M.
  • Boselie, J.P.P.E.F.

Abstract

The volume of temporary labour has grown very fast during the last decades in Europe, as did the number of organizations with an intermediating role in relation to temporary (contingent) labour. All over the place there are small and large intermediaries trying to find the right persons for the vacant jobs in their portfolio. In the Netherlands this has lead to a more competitive market place for temporary employment agencies or flex companies and to the need to find new ways of developing competitive advantage. A large temporary employment agency in the Netherlands, wants to develop "experience quality" in its services in Europe. This agency has introduced a service excellence programme building on the following chain of excellence: good leadership gives enthusiastic and motivated employees, which gives satisfied customers and delivers good business results. In this paper the way to implement this program will be outlined. Also some first results of the implementation of the program will be presented. One of the interesting issues from a quality management perspective in relation to temporary employment agencies is the presence of two customer groups instead of just one. Besides the paying customers, who are hiring flex workers, there is another customer group, i.e. the flex workers (or contingent workers) themselves. What is the importance of flex workers, who are satisfied with their intermediary (flex company)? This is becoming more and more relevant as the agency aims at long-term relationships with its flex workers.In the empirical part of this paper we will present the analysis of data over three years (1998, 1999, and 2000) on the satisfaction of flex workers in the context of the flex company?s service excellence programme, as an example of the use of measurements in relation to the change process. The important issues related to the specific data of the flex workers? satisfaction surveys are:(a) the relationships between perceived satisfaction of flex workers and possible behavioural consequences, like making complaints and making use of other flex companies; (b) the stability of factor constructs over time that identify the major dimensions of satisfaction of flex workers; and (c) the satisfaction dynamics over time.

Suggested Citation

  • van der Wiele, A. & Hesselink, M. & Boselie, J.P.P.E.F., 2002. "The Importance Of Customer Satisfaction In Organisational Transformation," ERIM Report Series Research in Management ERS-2002-60-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    • Handle: RePEc:ems:eureri:209
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    References listed on IDEAS

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    1. Boselie, J.P.P.E.F. & Hesselink, M. & Paauwe, J. & van der Wiele, A., 2001. "Employee Perception on Commitment Oriented Work Systems," ERIM Report Series Research in Management ERS-2001-02-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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    Cited by:

    1. Hesselink, M. & van der Wiele, A., 2003. "Mystery Shopping: In-depth measurement of customer satisfaction," ERIM Report Series Research in Management ERS-2003-020-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Hesselink, M. & van Iwaarden, J.D. & van der Wiele, A., 2004. "Mystery shopping: A tool to develop insight into customer service provision," ERIM Report Series Research in Management ERS-2004-082-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

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    More about this item

    Keywords

    customer satisfaction; leadership; organisational change; temporary employment agencies;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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