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The decision to innovate: Antecedents of opportunity exploitation in high tech small firms

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  • Jeroen de Jong

Abstract

The current paper explores the antecedents of small business owners' decision to exploit identified opportunities for innovation. Drawing on social psychology, entrepreneurship and organizational behavior literature three potential antecedents are proposed: attitude towards the opportunity, subjective norms of close ties, and perceived behavioral control. It is hypothesized that each of these constructs correlates with the decision to innovate. Drawing on multiple-source survey data of 160 high tech small business owners in the Netherlands, it is found that subjective norms and perceived behavioral control are positively related to the decision to innovate. Moreover, a three-way interaction is estimated and confirmed, suggesting that when all antecedents are simultaneously present, opportunity exploitation is significantly more likely. Implications for practice and future research are discussed.

Suggested Citation

  • Jeroen de Jong, 2009. "The decision to innovate: Antecedents of opportunity exploitation in high tech small firms," Scales Research Reports H200902, EIM Business and Policy Research.
  • Handle: RePEc:eim:papers:h200902
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    File URL: http://www.entrepreneurship-sme.eu/pdf-ez/H200902.pdf
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    1. Elfring, T. & Hulsink, W., 2001. "Networks in Entrepreneurship," ERIM Report Series Research in Management ERS-2001-28-STR, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Notani, Arti Sahni, 1997. "Perceptions of affordability: Their role in predicting purchase intent and purchase," Journal of Economic Psychology, Elsevier, vol. 18(5), pages 525-546, September.
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    1. repec:krk:eberjl:v:4:y:2016:i:3:p:131-152 is not listed on IDEAS
    2. repec:krk:eberjl:v:4:y:2016:i:3:p:181-193 is not listed on IDEAS

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