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Corporate entrepreneurship: Linking strategic roles to multiple dimensions of performance


  • Mair, Johanna

    () (IESE Business School)

  • Rata, Cristina

    (IESE Business School)


Using data from a large European financial services firm which engaged in an entrepreneurial initiative to enhance its competitiveness, this paper explores the strategic role of middle managers in the context of corporate entrepreneurship and its link to multiple dimensions of performance. The findings indicate that middle managers’ role can be decomposed along four reliable and stable dimensions that are consistent with those suggested by the literature. Building on a stakeholder approach, the paper relates the identified roles to multiple dimensions of performance, namely to financial performance, customer satisfaction and employee satisfaction. Canonical correlation analysis –a useful and powerful method to explore relations among multidimensional variables– indicates a significant but weak relationship.

Suggested Citation

  • Mair, Johanna & Rata, Cristina, 2004. "Corporate entrepreneurship: Linking strategic roles to multiple dimensions of performance," IESE Research Papers D/551, IESE Business School.
  • Handle: RePEc:ebg:iesewp:d-0551

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    References listed on IDEAS

    1. Zahra, Shaker A., 1991. "Predictors and financial outcomes of corporate entrepreneurship: An exploratory study," Journal of Business Venturing, Elsevier, vol. 6(4), pages 259-285, July.
    2. Steven W. Floyd, 1997. "Middle Management's Strategic Influence and Organizational Performance," Journal of Management Studies, Wiley Blackwell, vol. 34(3), pages 465-485, May.
    3. Frances X. Frei & Ravi Kalakota & Andrew J. Leone & Leslie M. Marx, 1999. "Process Variation as a Determinant of Bank Performance: Evidence from the Retail Banking Study," Management Science, INFORMS, vol. 45(9), pages 1210-1220, September.
    4. Robert A. Burgelman, 1983. "Corporate Entrepreneurship and Strategic Management: Insights from a Process Study," Management Science, INFORMS, vol. 29(12), pages 1349-1364, December.
    5. Bert Flier & Frans A. J. Van Den Bosch & Henk W. Volberda, 2003. "Co-evolution in Strategic Renewal Behaviour of British, Dutch and French Financial Incumbents: Interaction of Environmental Selection, Institutional Effects and Managerial Intentionality," Journal of Management Studies, Wiley Blackwell, vol. 40(8), pages 2163-2187, December.
    6. Fraser, Donald R. & Phillips, Wallace & Rose, Peter S., 1974. "A Canonical Analysis of Bank Performance," Journal of Financial and Quantitative Analysis, Cambridge University Press, vol. 9(02), pages 287-295, March.
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    corporate entrepreneurship; strategic roles; middle managers;

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