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"Be yourself or rather be your Brand"! care of the self as a control tool in a cosmetics firm

  • Dambrin, Claire

    ()

  • Lambert, Caroline

    ()

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    Care of the self, a technique for governing the individual in society, proves to be equally a control technique for the individual in the firm. In a firm dedicated to the cult of beauty, there is a blurring of the lines between employee and consumer individual. This blurring makes care of the self a control tool whose rising power over individuals is all the greater because it is nurtured and maintained by the individuals themselves.

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    File URL: http://www.hec.fr/var/fre/storage/original/application/373002900b3af2dcbac3cd05702b8352.pdf
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    Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 855.

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    Length: 20 pages
    Date of creation: 01 Oct 2006
    Date of revision:
    Handle: RePEc:ebg:heccah:0855
    Contact details of provider: Postal: HEC Paris, 78351 Jouy-en-Josas cedex, France
    Web page: http://www.hec.fr/

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    1. Miller, Peter & O'Leary, Ted, 1987. "Accounting and the construction of the governable person," Accounting, Organizations and Society, Elsevier, vol. 12(3), pages 235-265, April.
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