Consumer Preferences for 99-ending prices: the mediating role of price consciousness
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NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-04-23 (All new papers)
- NEP-CBE-2011-04-23 (Cognitive & Behavioural Economics)
- NEP-HME-2011-04-23 (Heterodox Microeconomics)
- NEP-IND-2011-04-23 (Industrial Organization)
- NEP-MKT-2011-04-23 (Marketing)
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