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The global wine market in the decade to 2015 with a focus on Australia and Chile


  • Glyn Wittwer


The share of global wine supplied by New World producers has increased dramatically since the late 1980s. Australia and Chile have emerged as major exporters of wine. USA has also increased production sharply though its sales have grown mainly in the domestic rather than export markets. This paper uses the World Wine Model to project the wine markets of the world from 2005 to 2015. The model includes different types of wine, so as to distinguish the growing premium segment of the market from the non-premium segment. USA is set to become the largest consumer and importer of wine in the world. Hence, growth prospects for wine exporting nations will centre increasingly on the US market. The Chinese market is likely to follow the pattern set by the Japanese market, in which per capita consumption of wine has remained relatively low despite real income growth. Nevertheless, exports to China of non-premium wine will grow over the next decade. Paper prepared for a seminar in Chile in August 2007. Research funded by the Grape and Wine Research and Development Corporation (GWRDC) of Australia.

Suggested Citation

  • Glyn Wittwer, 2007. "The global wine market in the decade to 2015 with a focus on Australia and Chile," Centre of Policy Studies/IMPACT Centre Working Papers g-166, Victoria University, Centre of Policy Studies/IMPACT Centre.
  • Handle: RePEc:cop:wpaper:g-166

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    References listed on IDEAS

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    Cited by:

    1. Dries, Liesbeth & Pascucci, Stefano & Török, à ron & Tóth, József, 2014. "Keeping Your Secrets Public? Open Versus Closed Innovation Processes in the Hungarian Wine Sector," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 17(1).
    2. Jozsef Toth & Liesbeth Dries & Stefano Pascucci, 2012. "Open Innovation Characters of the Hungarian wine Industry," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers], University of Primorska, Faculty of Management Koper.
    3. Fleming, Euan M. & Thiemann, Franziska & Mueller, Rolf A.E., 2011. "Information and Communication Technology and the Global Flow of Wine: A Gravity Model of ICT in Wine Trade," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114353, European Association of Agricultural Economists.
    4. Dries, Liesbeth & Pascucci, Stefano & Torok, Aron & Toth, Jozsef, 2012. "Open innovation in the Hungarian wine sector," 131st Seminar, September 18-19, 2012, Prague, Czech Republic 135785, European Association of Agricultural Economists.

    More about this item


    CGE modelling; wine consumption;

    JEL classification:

    • C68 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computable General Equilibrium Models
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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