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Identity and Economic Incentives

Author

Listed:
  • Kwabena Donkor
  • Lorenz Goette
  • Maximilian W. Müller
  • Eugen Dimant
  • Michael Kurschilgen

Abstract

This paper examines how beliefs and preferences drive identity-conforming consumption or investments. We introduce a theory that explains how identity distorts individuals’ beliefs about potential outcomes and imposes psychic costs on benefiting from identity-incongruent sources. We substantiate our theoretical foundation through two lab-infield experiments on soccer betting in Kenya and the UK, where participants either had established affiliations with the teams involved or assumed a neutral stance. The results indicate that soccer fans have overoptimistic beliefs about match outcomes that align with their identity and bet significantly higher amounts on those than on outcomes of comparable games where they are neutral. After accounting for individuals’ beliefs and risk preferences, our structural estimates reveal that participants undervalue gains from identity-incongruent assets by 9% to 27%. Our counterfactual simulations imply that identity-specific beliefs account for 30% to 44% of the investment differences between neutral observers and supporters, with the remainder being due to identity preferences.

Suggested Citation

  • Kwabena Donkor & Lorenz Goette & Maximilian W. Müller & Eugen Dimant & Michael Kurschilgen, 2023. "Identity and Economic Incentives," CESifo Working Paper Series 10860, CESifo.
    • Handle: RePEc:ces:ceswps:_10860
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    References listed on IDEAS

    as
    1. Lorenz Goette & David Huffman & Stephan Meier, 2006. "The Impact of Group Membership on Cooperation and Norm Enforcement: Evidence Using Random Assignment to Real Social Groups," American Economic Review, American Economic Association, vol. 96(2), pages 212-216, May.
    2. Shana Kushner Gadarian & Sara Wallace Goodman & Thomas B Pepinsky, 2021. "Partisanship, health behavior, and policy attitudes in the early stages of the COVID-19 pandemic," PLOS ONE, Public Library of Science, vol. 16(4), pages 1-13, April.
    3. Lorenz Goette & David Huffman & Stephan Meier & Matthias Sutter, 2012. "Competition Between Organizational Groups: Its Impact on Altruistic and Antisocial Motivations," Management Science, INFORMS, vol. 58(5), pages 948-960, May.
    4. Christian Deutscher & Eugen Dimant & Brad R. Humphreys, 2017. "Match Fixing and Sports Betting in Football: Empirical Evidence from the German Bundesliga," Working Papers 17-01, Department of Economics, West Virginia University.
    5. Carey K. Morewedge & Simone Tang & Richard P. Larrick, 2018. "Betting Your Favorite to Win: Costly Reluctance to Hedge Desired Outcomes," Management Science, INFORMS, vol. 64(3), pages 997-1014, March.
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    More about this item

    Keywords

    identity; investments; beliefs;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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