IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this paper or follow this series

Apples to Oranges: How Category Overlap Facilitates Commensuration in an Online Market Environment

  • Leung, Ming D.
Registered author(s):

    This paper theorizes on how categorical distinctions affect market closure. Contrary to expectations that greater variation in choices allows a buyer to optimize their transactions, I find evidence in a labor market for freelancing services which suggests otherwise. In particular, the less categorical overlap of past experiences of freelancers bidding on a job, the less likely a buyer will choose any of them and the longer it takes the buyer to do so if they eventually do make a decision. Because categories serve to demarcate like-experiences, greater categorical overlap of the past experiences of freelancers makes them easier to compare, thereby facilitating a decision. However, more experienced buyers of services should be more attuned to what skills are valuable for their task. Therefore, I predict that this effect is moderated by increased experience. These hypotheses are tested with data from www.elance.com. Support is found for the two main effects and partial support is demonstrated for the moderation effect.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.escholarship.org/uc/item/7156631b.pdf;origin=repeccitec
    Download Restriction: no

    Paper provided by Institute of Industrial Relations, UC Berkeley in its series Institute for Research on Labor and Employment, Working Paper Series with number qt7156631b.

    as
    in new window

    Length:
    Date of creation: 05 Apr 2012
    Date of revision:
    Handle: RePEc:cdl:indrel:qt7156631b
    Contact details of provider: Postal: 2521 Channing Way # 5555, Berkeley, CA 94720-5555
    Web page: http://www.escholarship.org/repec/iir_iirwps/
    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:cdl:indrel:qt7156631b. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Lisa Schiff)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.