IDEAS home Printed from https://ideas.repec.org/p/bat/basiq1/2024022.html

Exploring Consumer-Based-Brand-Equity and Its Effects on Green Advertising and Greenwashing - a Literature Review

Author

Listed:
  • Laszlo Alexandru GYORI

    (Amazon Spain Services, Department of Translation Services, Spain)

  • Flavia Dana OLTEAN

    (Department of Economic Science, Faculty of Economic and Law)

  • Manuela Rozalia GABOR

    (Department of Economic Research, Centre for Law, Economics and Business Studies)

Abstract

No abstract is available for this item.

Suggested Citation

  • Laszlo Alexandru GYORI & Flavia Dana OLTEAN & Manuela Rozalia GABOR, "undated". "Exploring Consumer-Based-Brand-Equity and Its Effects on Green Advertising and Greenwashing - a Literature Review," BASIQ Conference Proceedings 2024:022, Bucharest University of Economic Studies.
    • Handle: RePEc:bat:basiq1:2024:022
    DOI: 10.24818/BASIQ/2024/10/027
    as

    Download full text from publisher

    File URL: https://conference.ase.ro/papers/2024/24027.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.24818/BASIQ/2024/10/027?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Brian T Parker, 2015. "The Influence of Brand Equity on Consumer Response toward Environmental Product Advertisements," Studies in Media and Communication, Redfame publishing, vol. 3(1), pages 117-126, June.
    2. Netemeyer, Richard G. & Krishnan, Balaji & Pullig, Chris & Wang, Guangping & Yagci, Mehmet & Dean, Dwane & Ricks, Joe & Wirth, Ferdinand, 2004. "Developing and validating measures of facets of customer-based brand equity," Journal of Business Research, Elsevier, vol. 57(2), pages 209-224, February.
    3. Gergely Nyilasy & Harsha Gangadharbatla & Angela Paladino, 2014. "Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions," Journal of Business Ethics, Springer, vol. 125(4), pages 693-707, December.
    4. Yu-Shan Chen & Chang-Liang Lin & Ching-Hsun Chang, 2014. "The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(5), pages 2411-2425, September.
    5. Yongbo Sun & Binbin Shi, 2022. "Impact of Greenwashing Perception on Consumers’ Green Purchasing Intentions: A Moderated Mediation Model," Sustainability, MDPI, vol. 14(19), pages 1-15, September.
    6. Ching-Hsun Chang, 2011. "The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation," Journal of Business Ethics, Springer, vol. 104(3), pages 361-370, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tran Thu Thao & Le Thi Phuong Linh & Nguyen Quoc Cuong, 2025. "The Relationship Between Green Advertising Receptivity, Green Brand Image, Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention," SAGE Open, , vol. 15(4), pages 21582440251, October.
    2. Kara, Karahan & Yalçın, Galip Cihan & Akagün Ergin, Elif & Simic, Vladimir & Pamucar, Dragan, 2024. "A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance," Socio-Economic Planning Sciences, Elsevier, vol. 94(C).
    3. Wei Li & Weining Li & Veikko Seppänen & Timo Koivumäki, 2022. "How and when does perceived greenwashing affect employees' job performance? Evidence from China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1722-1735, September.
    4. Yongbo Sun & Binbin Shi, 2022. "Impact of Greenwashing Perception on Consumers’ Green Purchasing Intentions: A Moderated Mediation Model," Sustainability, MDPI, vol. 14(19), pages 1-15, September.
    5. João M. Lopes & Sofia Gomes & Tiago Trancoso, 2023. "The Dark Side of Green Marketing: How Greenwashing Affects Circular Consumption?," Sustainability, MDPI, vol. 15(15), pages 1-17, July.
    6. Menno D. T. Jong & Mark Meer, 2017. "How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities," Journal of Business Ethics, Springer, vol. 143(1), pages 71-83, June.
    7. Minh‐Tri Ha & Vo Thi Kim Ngan & Phuong N. D. Nguyen, 2022. "Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 31(4), pages 904-922, October.
    8. John D’Arcy & Idris Adjerid & Corey M. Angst & Ante Glavas, 2020. "Too Good to Be True: Firm Social Performance and the Risk of Data Breach," Information Systems Research, INFORMS, vol. 31(4), pages 1200-1223, December.
    9. Lucia Gatti & Peter Seele & Lars Rademacher, 2019. "Grey zone in – greenwash out. A review of greenwashing research and implications for the voluntary-mandatory transition of CSR," International Journal of Corporate Social Responsibility, Springer, vol. 4(1), pages 1-15, December.
    10. Gatti, Lucia & Pizzetti, Marta & Seele, Peter, 2021. "Green lies and their effect on intention to invest," Journal of Business Research, Elsevier, vol. 127(C), pages 228-240.
    11. So Young Song & Youn-Kyung Kim, 2018. "A Human-Centered Approach to Green Apparel Advertising: Decision Tree Predictive Modeling of Consumer Choice," Sustainability, MDPI, vol. 10(10), pages 1-20, October.
    12. Oanh Thi Thuy Thai & Tho Alang, 2025. "Greenwash and green purchase intentions among Vietnamese consumers: The mediating roles of green skepticism, environmental concern and knowledge," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(4), pages 109-135.
    13. Célia Santos & Arnaldo Coelho & Alzira Marques, 2024. "A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda," Management Review Quarterly, Springer, vol. 74(3), pages 1397-1421, September.
    14. Halit Keskin & Ekrem Tatoglu & Ali E. Akgün & Emel Esen & Esin Salt, 2025. "Employee Green Values and Perceived Greenwashing: The Mediating Role of Person‐Organization Fit in CSR‐Oriented Companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 32(4), pages 4861-4879, July.
    15. Szerena Szabo & Jane Webster, 2021. "Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions," Journal of Business Ethics, Springer, vol. 171(4), pages 719-739, July.
    16. Nikolaos Apostolopoulos & Ilias Makris & Georgios A. Deirmentzoglou & Sotiris Apostolopoulos, 2025. "The Impact of Greenwashing Awareness and Green Perceived Benefits on Green Purchase Propensity: The Mediating Role of Green Consumer Confusion," Sustainability, MDPI, vol. 17(14), pages 1-15, July.
    17. Aysun Kahraman & İpek Kazançoğlu, 2019. "Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1218-1233, September.
    18. Md Nazmul Haque & Chunmin Lang, 2025. "Unraveling the Green Veil: Investigating the Affective Responses of U.S. Generation Z to Fast Fashion Greenwashing Through C-A-B Theory," Sustainability, MDPI, vol. 17(11), pages 1-21, May.
    19. Teti, Emanuele & Etro, Leonardo L. & Pausini, Lorenzo, 2024. "Does greenwashing affect Company's stock Price? Evidence from Europe," International Review of Financial Analysis, Elsevier, vol. 93(C).
    20. Sneideriene, Agne & Legenzova, Renata, 2025. "Greenwashing prevention in environmental, social, and governance (ESG) disclosures: A bibliometric analysis," Research in International Business and Finance, Elsevier, vol. 74(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bat:basiq1:2024:022. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: BASIQ / Bucharest University of Economic Studies (email available below). General contact details of provider: https://conference.ase.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.