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Understanding Customer Loyalty in Romanian Wellness Spa Tourism: Insights from TRA Research

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  • Lucian Breaban

    (Bucharest University of Economic Studies)

  • Remus Ion Hornoiu

    (Bucharest University of Economic Studies)

Abstract

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  • Lucian Breaban & Remus Ion Hornoiu, "undated". "Understanding Customer Loyalty in Romanian Wellness Spa Tourism: Insights from TRA Research," BASIQ Conference Proceedings 2023:054, Bucharest University of Economic Studies.
    • Handle: RePEc:bat:basiq1:2023:054
    DOI: 10.24818/BASIQ/2023/09/057
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    References listed on IDEAS

    as
    1. Erickson, Gary M & Johansson, Johny K & Chao, Paul, 1984. "Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(2), pages 694-699, September.
    2. Susan A. Moore & Kate Rodger & Ross Taplin, 2015. "Moving beyond visitor satisfaction to loyalty in nature-based tourism: a review and research agenda," Current Issues in Tourism, Taylor & Francis Journals, vol. 18(7), pages 667-683, July.
    3. Kim, Young Hoon & Kim, MinCheol & Goh, Ben K., 2011. "An examination of food tourist’s behavior: Using the modified theory of reasoned action," Tourism Management, Elsevier, vol. 32(5), pages 1159-1165.
    4. Almeida-Santana, Arminda & Moreno-Gil, Sergio, 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty," Tourism Management, Elsevier, vol. 65(C), pages 245-255.
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