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Signaling in the Age of AI: Evidence from Cover Letters

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  • Jingyi Cui
  • Gabriel Dias
  • Justin Ye

Abstract

We study the impact of generative AI on labor market signaling using the introduction of an AI-powered cover letter writing tool on a large online labor platform. Our data track both access to the tool and usage at the application level. Difference-in-differences estimates show that access to the tool increased textual alignment between cover letters and job posts and raised callback rates. Time spent editing AI-generated cover letter drafts is positively correlated with hiring success. After the tool's introduction, the correlation between cover letters' textual alignment and callbacks fell by 51%, consistent with what theory predicts if the AI technology reduces the signal content of cover letters. In response, employers shifted toward alternative signals, including workers' prior work histories.

Suggested Citation

  • Jingyi Cui & Gabriel Dias & Justin Ye, 2025. "Signaling in the Age of AI: Evidence from Cover Letters," Papers 2509.25054, arXiv.org, revised Nov 2025.
  • Handle: RePEc:arx:papers:2509.25054
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    References listed on IDEAS

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