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Relationship Between Price and Advertising in Two-Stage Demand Models

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  • Kinnucan, Henry W.

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  • Kinnucan, Henry W., 1996. "Relationship Between Price and Advertising in Two-Stage Demand Models," Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment, October 7-8, 1996, Monterey, California 279669, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
  • Handle: RePEc:ags:rr696o:279669
    DOI: 10.22004/ag.econ.279669
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    References listed on IDEAS

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    1. Green, Richard D. & Carman, Hoy F. & McManus, Kathleen, 1991. "Some Empirical Methods Of Estimating Advertising Effects In Demand Systems: An Application To Dried Fruits," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(1), pages 1-9, July.
    2. Roley R. Piggott & Nicholas E. Piggott & Vic E. Wright, 1995. "Approximating Farm-Level Returns to Incremental Advertising Expenditure: Methods and an Application to the Australian Meat Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(3), pages 497-511.
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    Keywords

    Demand and Price Analysis; Marketing;

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