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Determination Of The Surcharge That Consumers Are Willing To Pay For An Organic Cheese In Spain

Author

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  • Bernabeu, Rodolfo
  • Olmeda, Miguel
  • Diaz, Monica
  • Olivasq, R.

Abstract

Consumer requirements for preferably new, quality products with health guarantees are causing competitive adaptation by agro-food businesses. In this sense, cheese-producing enterprises are immersed in restructuring to adapt to the new scene. To assure the greatest possible success in this process it is advisable to determine what the preferences of cheese consumers are. In searching for the answer to this question, 420 surveys were made on regular food shoppers for at-home consumption in the metropolitan area of Madrid (Spain). Treatment of this data consisted in using the Conjoint Analysis technique and maximum willingness to pay. Results show that the main differentiating element for cheese is origin and the maximum willing to pay for an organic cheese with respect a conventional one is 15.42%.

Suggested Citation

  • Bernabeu, Rodolfo & Olmeda, Miguel & Diaz, Monica & Olivasq, R., 2008. "Determination Of The Surcharge That Consumers Are Willing To Pay For An Organic Cheese In Spain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44327, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae08:44327
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    File URL: http://purl.umn.edu/44327
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    Cited by:

    1. Ngoulma, Jeannot, 2015. "Consumers’ willingness to pay for dairy products: what the studies say? A Meta-Analysis," MPRA Paper 65250, University Library of Munich, Germany.

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    Keywords

    Consumer behaviour; Organic; Food Marketing; Demand and Price Analysis;

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