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Determination Of The Surcharge That Consumers Are Willing To Pay For An Organic Cheese In Spain


  • Bernabeu, Rodolfo
  • Olmeda, Miguel
  • Diaz, Monica
  • Olivasq, R.


Consumer requirements for preferably new, quality products with health guarantees are causing competitive adaptation by agro-food businesses. In this sense, cheese-producing enterprises are immersed in restructuring to adapt to the new scene. To assure the greatest possible success in this process it is advisable to determine what the preferences of cheese consumers are. In searching for the answer to this question, 420 surveys were made on regular food shoppers for at-home consumption in the metropolitan area of Madrid (Spain). Treatment of this data consisted in using the Conjoint Analysis technique and maximum willingness to pay. Results show that the main differentiating element for cheese is origin and the maximum willing to pay for an organic cheese with respect a conventional one is 15.42%.

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  • Bernabeu, Rodolfo & Olmeda, Miguel & Diaz, Monica & Olivasq, R., 2008. "Determination Of The Surcharge That Consumers Are Willing To Pay For An Organic Cheese In Spain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44327, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae08:44327

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    References listed on IDEAS

    1. David M. Cutler & Edward L. Glaeser & Jesse M. Shapiro, 2003. "Why Have Americans Become More Obese?," Journal of Economic Perspectives, American Economic Association, vol. 17(3), pages 93-118, Summer.
    2. Jayachandran N. Variyam & John Cawley, 2006. "Nutrition Labels and Obesity," NBER Working Papers 11956, National Bureau of Economic Research, Inc.
    3. Miljkovic, Dragan & Nganje, William & de Chastenet, Helene, 2008. "Economic factors affecting the increase in obesity in the United States: Differential response to price," Food Policy, Elsevier, vol. 33(1), pages 48-60, February.
    4. Maria L. Loureiro & Rodolfo M. Nayga, 2005. "International Dimensions of Obesity and Overweight Related Problems: An Economics Perspective," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(5), pages 1147-1153.
    5. Runge, C. Ford, 2007. "The Economic Consequences of the Obese," Working Papers 7261, University of Minnesota, Center for International Food and Agricultural Policy.
    6. Kuchler, Fred & Golan, Elise H., 2004. "Is There a Role for Government in Reducing the Prevalence of Overweight and Obesity?," Choices, Agricultural and Applied Economics Association, vol. 19(3).
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    Cited by:

    1. Ngoulma, Jeannot, 2015. "Consumers’ willingness to pay for dairy products: what the studies say? A Meta-Analysis," MPRA Paper 65250, University Library of Munich, Germany.

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    Consumer behaviour; Organic; Food Marketing; Demand and Price Analysis;

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