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Heterogeneity in Public’s Preferences for Wind and Solar Farms Development in Northeast US: A Discrete Choice Experiment

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  • Dang, Ruirui
  • Badole, Sachin B.
  • Towe, Charles
  • Heintzelman, Martin D.

Abstract

This study uses data from a discrete choice experiment in the northeastern U.S. to examine resident preferences for siting wind and solar energy projects. It explores the impacts of landscape, agricultural production, cooperation, and financial compensation to stakeholders. Findings suggest that households are more favorable to renewable energy development if subsidies are provided on their electricity bills. Key factors influencing decisions include visual impact, proximity, and community engagement. Payments to landowners and communities also play a significant role in shaping local support and acceptance. Our study further reveals considerable heterogeneity in preferences. Respondents demonstrated overall support for wind or solar farm development in their local community, though preferences differed among various demographic and attitudinal groups, with the average respondent willing to be compensated $88 less in their base electric bill.

Suggested Citation

  • Dang, Ruirui & Badole, Sachin B. & Towe, Charles & Heintzelman, Martin D., 2025. "Heterogeneity in Public’s Preferences for Wind and Solar Farms Development in Northeast US: A Discrete Choice Experiment," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 361208, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea25:361208
    DOI: 10.22004/ag.econ.361208
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    File URL: https://ageconsearch.umn.edu/record/361208/files/104567_104579_105300_Heterogeneity_in_Publics_Preferences_for_Wind_and_Solar_Farms_Development_in_Northeast_US-_A_Discrete_Choice_Experiment.pdf
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