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Can Supporting Regenerative Agriculture Yield Brand Equity? Evidence from a Consumer Survey Experiment

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  • Gill, Mackenzie
  • Costanigro, Marco
  • Berry, Chris

Abstract

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Suggested Citation

  • Gill, Mackenzie & Costanigro, Marco & Berry, Chris, 2024. "Can Supporting Regenerative Agriculture Yield Brand Equity? Evidence from a Consumer Survey Experiment," 2024 Annual Meeting, July 28-30, New Orleans, LA 343983, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea24:343983
    DOI: 10.22004/ag.econ.343983
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    References listed on IDEAS

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    1. Auger, Pat & Devinney, Timothy M. & Louviere, Jordan J. & Burke, Paul F., 2008. "Do social product features have value to consumers?," International Journal of Research in Marketing, Elsevier, vol. 25(3), pages 183-191.
    2. Sudbury-Riley, Lynn & Kohlbacher, Florian, 2016. "Ethically minded consumer behavior: Scale review, development, and validation," Journal of Business Research, Elsevier, vol. 69(8), pages 2697-2710.
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