The Impacts of Retail Promotions on the Demand for Orange Juice: A Study of a Retail Chain
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References listed on IDEAS
- Brown, Mark G & Lee, Jonq-Ying, 1993. "Alternative Specifications of Advertising in the Rotterdam Model," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 20(4), pages 419-436.
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KeywordsDemand and Price Analysis; Marketing;
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