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An Empirical Study on the Attitude Towards Live Commerce by Adopting the Technology Acceptance Model (TAM)

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  • Sumet Jirakasemwat

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  • Sumet Jirakasemwat, 2024. "An Empirical Study on the Attitude Towards Live Commerce by Adopting the Technology Acceptance Model (TAM)," MakeLearn 2024: Artificial Intelligence for Human-Technologies-Economy Sustainable Development,, ToKnowPress.
    • Handle: RePEc:tkp:mklp24:32
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    References listed on IDEAS

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    1. Pascal Sieber, 2000. "Consumers in Swiss Online Grocery Shops," Palgrave Macmillan Books, in: Ray Hackney & Dennis Dunn (ed.), Business Information Technology Management Alternative and Adaptive futures, chapter 16, pages 241-260, Palgrave Macmillan.
    2. Umair Akram & Peng Hui & Muhammad Kaleem Khan & Chen Yan & Zubair Akram, 2018. "Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment," Sustainability, MDPI, vol. 10(2), pages 1-28, January.
    3. Rook, Dennis W & Fisher, Robert J, 1995. "Normative Influences on Impulsive Buying Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 305-313, December.
    4. Marios Koufaris, 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, INFORMS, vol. 13(2), pages 205-223, June.
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