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Mercedes Martos-Partal

This is information that was supplied by Mercedes Martos-Partal in registering through RePEc. If you are Mercedes Martos-Partal , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name:Mercedes
Middle Name:
Last Name:Martos-Partal
RePEc Short-ID:pma837
[This author has chosen not to make the email address public]
Salamanca, Spain

: 923-294561
Campus Miguel de Unamano, Edificio F.E.D., 37071 Salamanca
RePEc:edi:fesales (more details at EDIRC)
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  1. Óscar González Benito & Mercedes Martos-Partal, 2012. "Precio Versus Calidad en la compra de marca de distribuidor: Efecto moderador del posicionamiento del distribuidor," DOCFRADIS Working Papers 1207, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2012.
  2. Martos Partal, Mª de las Mercedes & Martínez-Ros, Ester & Lado, Nora, 2010. "Trends in packaging claims for new products : impacts on firm value," INDEM - Working Paper Business Economic Series id-10-02, Instituto para el Desarrollo Empresarial (INDEM).
  3. José M. Labeaga & Mercedes Martos-Partal & Nora Lado, 2007. "Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models," Working Papers 2007-21, FEDEA.
  4. José M. Labeaga & Mercedes Martos-Partal, 2007. "A Proposal to Distinguish State Dependence and Unobserved Heterogeneity in Binary Brand Choice Models," Working Papers 2007-02, FEDEA.
  1. Mercedes Martos-Partal & Óscar González-Benito, 2011. "Store brand and store loyalty: The moderating role of store brand positioning," Marketing Letters, Springer, vol. 22(3), pages 297-313, September.
NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 4 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-DCM: Discrete Choice Models (2) 2007-03-24 2007-08-08. Author is listed
  2. NEP-BEC: Business Economics (1) 2011-07-27. Author is listed
  3. NEP-ECM: Econometrics (1) 2007-03-24. Author is listed
  4. NEP-MKT: Marketing (1) 2007-08-08. Author is listed

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