isabelle Aimé
(isabelle Aime)

Personal Details

First Name:	Isabelle
Middle Name:
Last Name:	Aime
Suffix:
In ASCII letters:
RePEc Short-ID:	pai44
	[This author has chosen not to make the email address public]

Affiliation

Institut de Préparation à l'Administration et à la Gestion (IPAG)

Paris, France
http://www.ipag.edu/
RePEc:edi:ipagpfr (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

1. Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Post-Print halshs-03651599, HAL.
   • Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.

   Cited by:

   1. Joni Salminen & Lene Nielsen & Malik Bahloul & Rasmus Grønlund Jørgensen & João M. Santos & Soon-Gyo Jung & Bernard J. Jansen, 2024. "Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas," Information Technology and Management, Springer, vol. 25(2), pages 173-198, June.
   2. Geyik, Pelin & Weijo, Henri, 2025. "How consumer market orientations shape algorithmic appreciation and avoidance in fashion," International Journal of Research in Marketing, Elsevier, vol. 42(4), pages 1187-1202.
   3. Syrjälä, Henna & Ruiz, Carlos Diaz & Leipämaa-Leskinen, Hanna & Luomala, Harri T., 2025. "From consumers to consumption: The socio-technical assemblage of the persona in market segmentation," Journal of Business Research, Elsevier, vol. 194(C).
   4. Siano, Alfonso & Vollero, Agostino & Bertolini, Alessandra, 2022. "From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives," Journal of Business Research, Elsevier, vol. 152(C), pages 372-386.
   5. Maria Kehayova-Stoycheva (ed.), 2023. "Remarketing The Reality," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 3.

2. Isabelle Ulrich & Salim Azar & Isabelle Aimé, 2020. "Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands," Post-Print hal-03065882, HAL.
   • Ulrich, Isabelle & Azar, Salim L. & Aimé, Isabelle, 2020. "Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands," Journal of Business Research, Elsevier, vol. 120(C), pages 157-174.

   Cited by:

   1. Delgado-Ballester, Elena & Fernandez-Sabiote, Estela, 2024. "Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification," Journal of Business Research, Elsevier, vol. 177(C).
   2. Burcu Sezen & Koen Pauwels & Berk Ataman, 2024. "How do line extensions impact brand sales? The role of feature similarity and brand architecture," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 537-550, September.
   3. Landgraf, Polina & Luffarelli, Jonathan & Stamatogiannakis, Antonios, 2026. "Meaningless brand names can spark consumer curiosity and improve brand evaluations," Journal of Business Research, Elsevier, vol. 202(C).
   4. Mo, Shuwei & Yang, Yixing, 2026. "The effect of cross-gender endorsement in live streaming:the moderating role of sexually related products," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
   5. Falana, Wuraola Oluwabukola & Aspara, Jaakko & Frösén, Johanna, 2024. "The impact of Janus fit brand extensions on perceived brand innovativeness," Journal of Business Research, Elsevier, vol. 179(C).

3. Salim Azar & Isabelle Aimé & Isabelle Ulrich, 2018. "Brand gender-bending: The impact of an endorsed brand strategy on consumers’ evaluation of gendered mixed-target brands," Post-Print hal-03065870, HAL.

   Cited by:

   1. Farmaki, Anna & Olya, Hossein & Taheri, Babak, 2021. "Unpacking the complex interactions among customers in online fan pages," Journal of Business Research, Elsevier, vol. 125(C), pages 164-176.
   2. Yuen, Tsunwai Wesley & Nieroda, Marzena & He, Hongwei & Park, Yunseul, 2021. "Can dissimilarity in product category be an opportunity for cross-gender brand extension?," Journal of Business Research, Elsevier, vol. 135(C), pages 348-357.

4. Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2018. "Lessons from nearly a century of the brand management system," Post-Print hal-02045694, HAL.

   Cited by:

   1. Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.
      • Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Post-Print halshs-03651599, HAL.

Articles

1. Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.
   • Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Post-Print halshs-03651599, HAL.
   See citations under working paper version above.
2. Ulrich, Isabelle & Azar, Salim L. & Aimé, Isabelle, 2020. "Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands," Journal of Business Research, Elsevier, vol. 120(C), pages 157-174.
   • Isabelle Ulrich & Salim Azar & Isabelle Aimé, 2020. "Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands," Post-Print hal-03065882, HAL.
   See citations under working paper version above.Sorry, no citations of articles recorded.

More information

Research fields, statistics, top rankings, if available.

Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 2 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.

1. NEP-IPR: Intellectual Property Rights (2) 2019-03-11 2022-10-10
2. NEP-HIS: Business, Economic and Financial History (1) 2019-03-11
3. NEP-MKT: Marketing (1) 2019-03-11

Corrections

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