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Report NEP-MKT-2019-03-11
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Michaela Merk & Géraldine Michel, 2019, "The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception," Post-Print, HAL, number hal-02045833, Feb.
- Rudolf Kerschbamer & Daniel Neururer & Matthias Sutter, 2019, "Credence goods markets and the informational value of new media: A natural field experiment," Working Papers, Faculty of Economics and Statistics, Universität Innsbruck, number 2019-02, Feb.
- Wakamatsu, Hiroki, 2019, "Heterogeneous Consumer Preference for Seafood Sustainability in Japan," MPRA Paper, University Library of Munich, Germany, number 92390, Feb.
- Grwambi, B., , "Integration of smallholder producers in high value chains: a marketing systems perspective," 2018 Annual Conference, September 25-27, Cape Town, South Africa, Agricultural Economics Association of South Africa (AEASA), number 284744, DOI: 10.22004/ag.econ.284744.
- Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2018, "Lessons from nearly a century of the brand management system," Post-Print, HAL, number hal-02045694, Nov, DOI: 10.1108/JHRM-06-2017-0026.