Strategic Innovative Marketing and Tourism
Editor
- Androniki Kavoura(University of West Attica)Victor-Alexandru Briciu(Transylvania University of Brașov)Arabela Briciu(Transylvania University of Brașov)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), 2025. "Strategic Innovative Marketing and Tourism," Springer Proceedings in Business and Economics, Springer, number 978-3-031-81962-9, June.
Handle: RePEc:spr:prbuec:978-3-031-81962-9
DOI: 10.1007/978-3-031-81962-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Carlos Paredes Cid & Héctor Enrique Carrillo Estrada & Idalia Maldonado Castillo, 2025. "Progressive Web App of Generated and Geolocated Reviews for Tourism in Mexico City," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 1-9, Springer.
- Panagiotis A. Tsaknis & Alexandros G. Sahinidis & Grigorios Gikas & Dimitrios Kallivokas, 2025. "Personality, Theory of Planned Behavior and Entrepreneurship Education Effectiveness: A Comparative Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 11-18, Springer.
- Soultana Stefanoglou & Evaggelos Saprikis & Ioannis Antoniadis, 2025. "The Effect of E-Customer Experience on Corporate Loyalty," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 19-27, Springer.
- Vasileios Yfantis & Androniki Kavoura & Klimis Ntalianis, 2025. "Business Digital Twin—A Crucial Tool for the Public Sector During Human-Made Disasters," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 29-35, Springer.
- Evangelos Papoulias & Theoklis Petros Zounis, 2025. "Managing University Heritage: The Expansion of Athens University’s History Museum, Permanent Collection," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 37-45, Springer.
- Ioannis Papadopoulos & Aikaterini Liaskopoulou, 2025. "Marketing Strategies for Woodcraft Businesses in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 47-55, Springer.
- Margarita Kefalaki & Paraskevi Danelaki, 2025. "Management of Ceramic Art Festivals: Promoting Cultural Activities at a Global Level," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 57-64, Springer.
- Eda Yaşa Özeltürkay & Murat Gülmez & Mustafa Öztürkel & Beste Demirci, 2025. "The Role of Green Marketing on Consumers’ Behavior Toward the Environment," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 65-73, Springer.
- Katarzyna Szwedziak & Androniki Kavoura & Adam Busławski & Marcin Pieczyński & Anna Orzeł, 2025. "The Assessment of Supply Chain Efficiency in the Horticultural Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 75-81, Springer.
- Kika Ioannou Kazamia, 2025. "Six Innovative Proposals for an Agrotourism Establishment in the Island of Cyprus," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 83-92, Springer.
- Konstantina F. Chatzina & Nikolaos Ch. Marinos, 2025. "Enhancing Innovative Sustainability and Social Economy on Aegina Island, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 93-101, Springer.
- Eleonore Zippelius, 2025. "Shortcomings of Sustainable Tourism: A Call for a Socio-Spatial Paradigm Shift," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 103-111, Springer.
- Sofia Mytilinaiou, 2025. "Safeguarding the Ephemeral: Designing Active Participation in Cultural Events," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 113-121, Springer.
- Ioannis Nanos & Nikolaos Papadopoulos & Maria Gratsia Oikonomou & Iordanis Kotzaivazoglou & Garyfallos Fragidis, 2025. "The Role of Packaging on Consumers’ Behavior in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 123-131, Springer.
- Christos Papademetriou & Sofia Anastasiadou & Harry Sophocleous, 2025. "The Evolving Role of Social Customer Relationship Management: Transforming Customer Engagement," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 133-141, Springer.
- Panagiotis Passas & Dimitrios Stranis & Sofia Ioannidou, 2025. "Soft Skills in the Greek Public Sector. From Legal Neglectance to Administrative Omnipotence," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 143-151, Springer.
- Maria Kliafa & Maria Petrou & Agni-Vasileia Terlixi, 2025. "Sculpture Conservation at the National Glyptotheque of Greece as a Promotional Tool for Audience Development," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 153-161, Springer.
- Despoina Taskoudi & Evangelos Kehris & George Karavasilis & Vasiliki Vrana, 2025. "Analysis of Consumer Behavior Through Eye-Tracking Monitoring," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 163-172, Springer.
- Sofia Asonitou & Georgios-Alexandros Roussis & Dimitra Kavalieraki-Foka & Chara Kottara & Fragkiskos Gonidakis, 2025. "Adopting Cloud Accounting: The Opinion of Greek Accountants," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 173-182, Springer.
- Anna Efstathiou & Maria Vergopoulou & Christina Vergopoulou, 2025. "Harnessing Advanced Technologies: Benefits and Challenges in Hospitality Design, Both in Industry and Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 183-191, Springer.
- Ewa Chomać-Pierzecka & Anna Sobczak, 2025. "The Impact of Measures Related to the Sustainable Development of the Tourism Sector in Poland on Tourists’ Opinions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 193-201, Springer.
- Anna Sobczak & Ewa Chomać-Pierzecka, 2025. "The Role of Sustainable Tourism in Local Development," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 203-210, Springer.
- Harry Sophocleous & Sofia Anastasiadou & Androniki Kavoura & Andreas Masouras & Christos Papademetriou, 2025. "Political Leaders’ Commercialization and Depoliticization: The Case of Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 211-219, Springer.
- Harry Sophocleous & Sofia Anastasiadou & Androniki Kavoura & Victor-Alexandru Briciu & Andreas Masouras & Arabela Briciu, 2025. "Social Networks’ Influence on Voting Behavior and Involvement of Cypriot Voters," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 221-229, Springer.
- Georgios A. Deirmentzoglou & Eirini Vlassi, 2025. "Travel Decision-Making and Digital Engagement: The Impact of Attitudes Toward European Destination Websites and Online Co-creation on User Intentions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 231-238, Springer.
- Aikaterini Stavrianea & Athanasios Papathanasopoulos & Christina Georgopoulou & Irene Kamenidou & Spyridon Mamalis, 2025. "News Paywalls: Greek Audiences’ Attitudes Toward Paying for Online Newspapers and Magazines," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 239-244, Springer.
- Athanasios Papathanasopoulos & Aikaterini Stavrianea, 2025. "Evolving Dynamics of Advertising Within the Print and Digital Press Sectors of South European Model Countries," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 245-253, Springer.
- Aikaterini Stavrianea & Irene Kamenidou & Spyridon Mamalis & Ifigeneia Mylona, 2025. "Marketing in Turbulent Times: The Impact of Materialistic Values on Consumer Behavior During Economic Crisis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 255-262, Springer.
- Spyridon Mamalis & Irene Kamenidou & Aikaterini Stavrianea, 2025. "Segmentation Based on Motives for Attending a Wine Festival in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 263-270, Springer.
- Abderrahmane Mousstain & Ezzohra Belkadi, 2025. "The Evolution of Participatory City Branding: A Narrative Literature Review," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 271-279, Springer.
- Anna Barwińska-Małajowicz & Radosław Pyrek & Bagdan Wierzbiński, 2025. "Flexible Labour Market and Work-Life Balance. The Case of Poland," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 281-288, Springer.
- Sofia Asonitou & Fragiskos K. Gonidakis & Chara Kottara & Dimitra Kavalieraki—Foka & Panagiota Govesi & Apostolos Giovanis, 2025. "The Impact of Public–Private Partnerships (PPPs) on the Public Health Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 289-298, Springer.
- Evangelos Soras & Apostolos Christopoulos & Theodoros Kounadeas, 2025. "The Contribution of Audit to the Environmental, Social and Governance (ESG) Information Quality," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 299-307, Springer.
- Gerasimos Ntarlas & Nikolitsa Koutsogiannopoulou & Efthimios Dragotis & Athina Ntavari & Despina A. Karayanni, 2025. "Exploring the Mediating Role of Trust Between Consumers’ Behavioral Intensity and Mobile Commerce Preference," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 309-316, Springer.
- Athina Ntavari & Efthimios Dragotis & Nikolitsa Koutsogiannopoulou & Gerasimos Ntarlas & Despina Karayanni, 2025. "Exploring the Mediating Role of Companies’ Communication Between Goal Setting and Market Expansion in Social Media Tourism Marketing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 317-324, Springer.
- Efthimios Dragotis & Athina Ntavari & Gerasimos Ntarlas & Nikolitsa Koutsogiannopoulou & Despina A. Karayanni, 2025. "Multi-Level Benefits of Corporate Social Responsibility (CSR) Adoption and the Moderation of Market Competition," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 325-332, Springer.
- Nikolitsa Koutsogiannopoulou & Gerasimos Ntarlas & Athina Ntavari & Efthimios Dragotis & Despina A. Karayanni, 2025. "Influencers’ Social Power on Social Risk Minimization and Online Purchases. The Mediating Role of Influencers’ Page Content," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 333-340, Springer.
- Nikolaos Trihas & Eirini Papadaki, 2025. "Digital Nomads: Lifestyle, Travel Behavior, and the Work/Leisure Balance," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 341-349, Springer.
- Varvara Messaritaki & Alexandros Apostolakis & Dimitris Stergiou & Shabbar Jaffry, 2025. "Examination of Individual Preferences for Future Security Policy Initiatives at a Mass Tourist Destination," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 351-359, Springer.
- Aggeliki Sgora & Agisilaos Konidaris & Spyros Polykalas, 2025. "Greek Cruise Ports’ Performance Evaluation: A Multi-Criteria Decision Method (MCDM) Approach," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 361-368, Springer.
- Achilleas Michael Kanellis & Eirini Papadaki, 2025. "Navigating Cultural Boundaries: The Impact of Digital Media and Western Food Industry Campaigns in the Middle East’s Virtual Landscape," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 369-377, Springer.
- Maria Salamoura & Lefteris Chatzigeorgiadis & Anna Kyriakaki, 2025. "Understanding the Importance of Digital Marketing Techniques for Wine Travelers: The Case of Northern Greece Wineries," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 379-387, Springer.
- Dimitrios Kallivokas & Christos Kytagias & Stavros Tzevelekis, 2025. "Subjective Prediction and Models for Forecasting Sales in Pharmaceutical Market Demand," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 389-395, Springer.
- Maria Poli & Konstantinos Malagas, 2025. "Αccessibility of the Greek Museums: A Necessity for a More Holistic Approach," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 397-405, Springer.
- Ana-Maria Gulpe & Arabela Briciu, 2025. "Place Brands in the Digital Age: Analyzing Communication Strategies and Audience Engagement of Brands on TikTok," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 407-415, Springer.
- Madalina Moncea & Stamatios Ntanos & Andreea Claudia Serban & Nikolaos Tsotsolas, 2025. "A Bibliometric Analysis on Renewable Energy Sources for Southeastern Europe Countries," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 417-425, Springer.
- Lambrini Seremeti & Sofia Anastasiadou, 2025. "The Transformative Impact of Artificial Intelligence (AI) on Strategic Decision-Making," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 427-435, Springer.
- Dimitrios Manoukas & Aggeliki Sgora & Ella Overkleeft, 2025. "Ethical Branding and Digital Marketing: Theoretical Connections and Applications on a Case Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 437-446, Springer.
- Shuvam Chatterjee & Pawel Bryla & Mahmoud Ibraheam Saleh, 2025. "Influences of Demographics on Fragrance Marketing Purchase Behavior: A Cross-Cultural Investigation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 447-455, Springer.
- Georgia J. Tsakni & John Tsaknis & Panagiotis A. Tsaknis & Aliki A. Tsakni & Alexandros G. Sahinidis & Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu, 2025. "The Influence of Health Consciousness, Environmental Concern, and Theory of Planned Behavior (TPB) on the Intention to Purchase Organic Food," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 457-463, Springer.
- Victor-Alexandru Briciu & Arabela Briciu & Florin Grecu & Mihai Lucian Pascu & Androniki Kavoura & Harry Sophocleous & Panagiotis A. Tsaknis & Alexandros G. Sahinidis, 2025. "An Analysis of the Social Media Promotion Strategies of Romanian SuperLiga Football Teams," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 465-473, Springer.
- Niki Glaveli & Viktoria Voulgari & Anastasia Daskalopoulou, 2025. "Rising Like a Phoenix: A Bibliometric and Content Analysis of the Regeneration Concept in Business Studies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 475-484, Springer.
- Chrisi Boskini & Ioannis Katsampoxakis & Stylianos Xanthopoulos, 2025. "Cryptocurrency and Traditional Assets Volatility: Analysis and Comparison with Generalized AutoRegressive Conditional Heteroskedasticity (GARCH) Models," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 485-493, Springer.
- Eleni Tselempi & Eirini Vlassi & Georgios A. Deirmentzoglou & Sofia Daskou, 2025. "Electronic Word of Mouth (eWoM) and Destination Visit Intention: The Case of Greek and Danish Tourists," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 495-503, Springer.
- Maria Athanasoglou & Evangelia Arsenou & Michalis Skordoulis & Konstantina Panagiotakopoulou & Nektarios Stavropoulos, 2025. "The Impact of Marketing Through Social Media Influencers: A Case Study on Wine Products in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 505-514, Springer.
- Emel Yarimoglu & Lucia Vilcekova, 2025. "Understanding Healthy Eating Behaviors of Slovak Young Consumers: A Preliminary Study in Bratislava," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 515-523, Springer.
- Ioanna Anagnostopoulou & Krinanthi Gdonteli & George Kipreos & Pinelopi Athanasopoulou, 2025. "Pavlopetri “City Beneath the Waves”: Attitudes and Perceptions of Residents and Local Authorities Towards the Creation of a Thematic Diving Park," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 525-532, Springer.
- Emmanouil Choustoulakis & Pinelopi Athanasopoulou & Yannis Pollalis & Dimitris Nikoloudakis, 2025. "Integrating Artificial Intelligence with Gamification Techniques to Enhance Student Motivation and Engagement," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 533-541, Springer.
- Stamatios Lourmpas & Miltiadis Chalikias & Nicos Sykianakis, 2025. "Leadership in Education: School Leaders and Teachers’ Professional Development," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 543-551, Springer.
- Paweł Bryła, 2025. "Predictors of Consumer Knowledge About Brand Origin on the Food Market," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 553-561, Springer.
- Dimitrios Kallivokas, 2025. "How Interactive Applets Contribute to Learning Process in Online Statistics Courses," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 563-569, Springer.
- Ioannis Mouratidis & Vaggelis Saprikis & Ioannis Antoniadis, 2025. "Strategic Influence of Social Media Marketing on Customer Loyalty and Brand Trust: An Empirical Analysis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 571-578, Springer.
- Pericles Liakakis, 2025. "Artificial Intelligence as a Means of Communication for Greek Museums," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 579-585, Springer.
- Evangelos Soras & Apostolos Christopoulos & Theodoros Kounadeas, 2025. "The Impact of Non-quantitative Factors on the Quality of Environmental, Social and Governance (ESG) Information," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 587-595, Springer.
- Idalia Maldonado Castillo & Jorge Ferrer Tenorio, 2025. "Toward a More Authentic Travel Experience: Exploring the Potential of AI-Powered Recommendations for Unusual Experiences," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 597-604, Springer.
- Vasiliki Basdekidou, 2025. "FinTech/Blockchain’s Significance and Disruptive Impact in Digital Transformation: A Literature Review," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 605-614, Springer.
- Carlos Farinha & Sónia Avelar & Teresa Borges-Tiago, 2025. "Service Innovation Snapshot from the Lens of a Top Journal," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 615-623, Springer.
- Sofia Asonitou & Chara Kottara & Dimitra Kavalieraki-Foka & Fragkiskos Gonidakis & Marina Syriopoulou, 2025. "The Cohesion Policy of the European Union for Education and Training," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 625-635, Springer.
- Arabela Briciu & Victor-Alexandru Briciu & Adina Nicoleta Candrea & Mihai Lucian Pascu & Androniki Kavoura & Lavinia Constantinescu, 2025. "Promotion of Intangible Heritage on Social Media," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 637-645, Springer.
- Sónia Avelar & Carlos Farinha & Josélia Fonseca & Teresa Borges-Tiago, 2025. "The Challenges of Digitalization in the EU," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 647-655, Springer.
- Panagiotis A. Tsaknis & Alexandros G. Sahinidis & Stavros Kiriakidis & Androniki Kavoura, 2025. "Gender and Entrepreneurship Education Effectiveness. A Comparative Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 657-662, Springer.
- Panagiota Xanthopoulou & Alexandros Sahinidis & Maria Panagopoulou, 2025. "CSR as a Value Creation Strategy: Empirical Evidence from the Marketing Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 663-671, Springer.
- Cezara-Georgiana Radu & Andreea Claudia Serban & Stamatios Ntanos & Ioannis Salmon, 2025. "Generations and Sustainability: Analyzing Preferences and Behaviors for Organic Food Products," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 673-681, Springer.
- Maria Sagana, 2025. "Strategic Communication in the Era of Digital Transformation and Artificial Intelligence for Leading Telecommunication Brands and Companies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 683-690, Springer.
- Kyriaki Alyfanti, 2025. "Reuse of Former Military Facilities Through the Creation of a Historic and Cultural Park in Aegina, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 691-699, Springer.
- Michalis Skordoulis & Nikoleta Desli & Evangelia Arsenou & Petros Kalantonis & Aristidis Papagrigoriou, 2025. "Consumers’ Perceptions on Sustainable Fashion Products: The Case of Millennials in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 701-709, Springer.
- Idalia Maldonado Castillo & David Ortega Pacheco, 2025. "Personalizing the Tourist Experience: An Artificial Intelligence Application for Mexico City," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Victor-Alexandru Briciu & Arabela Briciu (ed.), Strategic Innovative Marketing and Tourism, pages 711-718, Springer.
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