Analysis of the Relationship Between Advertising, Concentration and Profitability in the United States Manufacturing Industry
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- Jeffrey Milyo & Joel Waldfogel, 1998.
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037, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
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- Aviv Nevo, 1998. "Measuring Market Power in the Ready-to-Eat Cereal Industry," NBER Working Papers 6387, National Bureau of Economic Research, Inc.
- Nevo, Aviv, 1999. "Measuring Market Power in the Ready-to-Eat Cereal Industry," Competition Policy Center, Working Paper Series qt7cm5p858, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
- Aviv Nevo, 2003. "Measuring Market Power in the Ready-to-Eat Cereal Industry," Microeconomics 0303006, EconWPA.
- Rees, R D, 1975. "Advertising, Concentration and Competition: A Comment and Further Results," Economic Journal, Royal Economic Society, vol. 85(337), pages 165-72, March.
- Michael S. Willis & Richard T. Rogers, 1998. "Market Share Dispersion Among Leading Firms as a Determinant of Advertising Intensity," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 13(5), pages 495-508, October.
- Lester G. Telser, 1964. "Advertising and Competition," Journal of Political Economy, University of Chicago Press, vol. 72, pages 537.
- Jennifer F. Reinganum, 1985. "Innovation and Industry Evolution," The Quarterly Journal of Economics, Oxford University Press, vol. 100(1), pages 81-99.
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- Telser, Lester G, 1969. "Another Look at Advertising and Concentration," Journal of Industrial Economics, Wiley Blackwell, vol. 18(1), pages 85-94, November.
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