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Beyond consent: improving data protection through consumer protection law

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  • Rhoen, Michiel

Abstract

As a result of datafication (the generation and acquisition of personal data from automated processes), consumers' activities generate large data streams. Analysis of these streams reduces privacy and shifts power towards data controllers. Consumers often contractually agree to this analysis of their data, but their autonomy can be questioned: the agreements often contain non-negotiable terms unilaterally drafted by data controllers. Consumer protection law can alleviate this power shift towards data controllers, but only if EU member states increase their enforcement efforts.

Suggested Citation

  • Rhoen, Michiel, 2016. "Beyond consent: improving data protection through consumer protection law," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 5(1), pages 1-15.
    • Handle: RePEc:zbw:iprjir:214009
    DOI: 10.14763/2016.1.404
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    References listed on IDEAS

    as
    1. Yannis Bakos & Florencia Marotta-Wurgler & David R. Trossen, 2014. "Does Anyone Read the Fine Print? Consumer Attention to Standard-Form Contracts," The Journal of Legal Studies, University of Chicago Press, vol. 43(1), pages 1-35.
    2. -, 2016. "Society, rights and the environment: International human rights standards applicable to access to information, public participation and access to justice," Coediciones, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 40736 edited by Eclac, July.
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    Cited by:

    1. Larsson, Stefan, 2018. "Algorithmic governance and the need for consumer empowerment in data-driven markets," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 7(2), pages 1-13.

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