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Dynamic Pricing mit Künstlicher Intelligenz - Fallstudie aus dem Ride-Sharing-Markt

Author

Listed:
  • Luo, Ye
  • Spindler, Martin
  • Bach, Philipp

Abstract

Big Data stellt Unternehmen vor die Herausforderung, Daten zur Weiterentwicklung des Geschäftsmodells zu verwenden und dabei auf modernste ökonomische und statistische Methoden zu setzen. Damit Unternehmensentscheidungen langfristig zum Geschäftserfolg beitragen, kommt der Kausalität eine herausragende Rolle zu.

Suggested Citation

  • Luo, Ye & Spindler, Martin & Bach, Philipp, 2019. "Dynamic Pricing mit Künstlicher Intelligenz - Fallstudie aus dem Ride-Sharing-Markt," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 36(5), pages 48-54.
    • Handle: RePEc:zbw:hsgmrs:276057
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    References listed on IDEAS

    as
    1. Patrick Bajari & Denis Nekipelov & Stephen P. Ryan & Miaoyu Yang, 2015. "Machine Learning Methods for Demand Estimation," American Economic Review, American Economic Association, vol. 105(5), pages 481-485, May.
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