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Business challenges of SMEs providing ICT-solutions for wellness and healthcare domains

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  • Jaring, Päivi
  • Pikkarainen, Minna
  • Koivumäki, Timo

Abstract

Thanks to improved nutrition, healthcare and sanitation average life expectancy of humans has raised from 47 years in 1900 into more than 80 years today. The global population over 65 years of age is expected to more than double between 1990 and 2025. ICT (Information and Communication Technology) solutions are increasingly needed in order to guarantee better life quality and possibility for elderly people to stay at home longer. This is important for both elderly people themselves and the society. Clever business modelling (i.e. providing right products, to right customers with right partners) is a way for SMEs (Small and Medium-sized Enterprises) to guarantee success in the complex and fragmented wellness market. As the way how SMEs in the wellness sector deal with their business models and challenges is not well known, this paper aims to increase understanding of the business challenges by focusing on SMEs having less than 250 employees. In this paper 12 Finnish SMEs and one funding organization functioning in wellness domain present the challenges they have encountered.

Suggested Citation

  • Jaring, Päivi & Pikkarainen, Minna & Koivumäki, Timo, 2013. "Business challenges of SMEs providing ICT-solutions for wellness and healthcare domains," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 6(1), pages 38-55.
    • Handle: RePEc:zbw:fubjbm:76794
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    References listed on IDEAS

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    1. H. Melkas, 2011. "Effective Gerontechnology Use in Elderly Care Work: From Potholes to Innovation Opportunities," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, edition 2, chapter 0, pages 435-449, Springer.
    2. Florian Kohlbacher & Cornelius Herstatt (ed.), 2011. "The Silver Market Phenomenon," Springer Books, Springer, edition 2, number 978-3-642-14338-0, June.
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    Keywords

    wellness; healthcare; business; ICT;
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