IDEAS home Printed from https://ideas.repec.org/a/zbw/espost/251843.html
   My bibliography  Save this article

Geographies of Marketization in Higher Education: Branch Campuses as Territorial and Symbolic Fixes

Author

Listed:
  • Kleibert, Jana M.

Abstract

The role of higher education institutions as active agents of globalization and marketization remains relatively little explored. Economic geographic perspectives are particularly well placed to investigate globalizing higher education as an important economic sector, in addition to its supportive role in the knowledge economy. Drawing on political economic and cultural economic perspectives on marketization and geographic fixes, the study analyzes the motivations and spatial strategies for geographic expansion of universities through the establishment of branch campuses. Based on qualitative interviews with key decision-makers of English universities, I argue that (international) branch campuses enable a range of geographic fixes for higher education institutions: a territorial fix through the geographic expansion and construction of segmented markets and a symbolic fix through the relocation of campuses to places that promise reputational gains. The rapid growth of British branch campuses abroad and domestically (in the global city of London) involve substantial financial and reputational risks and as fixes constitute only temporary stabilizations. The conceptualization of symbolic fixes, in addition to territorial fixes, may enable a more nuanced understanding of the role of space in the construction of segmented, yet relational markets that combines intersecting political economic and cultural economic logics.

Suggested Citation

  • Kleibert, Jana M., 2021. "Geographies of Marketization in Higher Education: Branch Campuses as Territorial and Symbolic Fixes," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 97(4), pages 315-337.
    • Handle: RePEc:zbw:espost:251843
    DOI: 10.1080/00130095.2021.1933937
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/251843/1/00130095.2021.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.1080/00130095.2021.1933937?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Susan Christopherson & Meric Gertler & Mia Gray, 2014. "Universities in Crisis," Cambridge Journal of Regions, Economy and Society, Cambridge Political Economy Society, vol. 7(2), pages 209-215.
    2. Andy Pike, 2013. "Economic Geographies of Brands and Branding," Economic Geography, Taylor & Francis Journals, vol. 89(4), pages 317-339, October.
    3. Kleibert, Jana M., 2020. "Brexit geographies of transnational education: uncertainty, ‘global Britain’ and European (re-)integration," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue Latest Ar.
    4. Ibert, Oliver & Hess, Martin & Kleibert, Jana & Müller, Felix & Power, Dominic, 2019. "Geographies of dissociation: Value creation, ‘dark’ places, and ‘missing’ links," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(1), pages 43-63.
    5. Luis F. Alvarez León & Leqian Yu & Brett Christophers, 2018. "Introduction: The Spatial Constitution of Markets," Economic Geography, Taylor & Francis Journals, vol. 94(3), pages 211-216, May.
    6. Olds, Kris, 2007. "Global Assemblage: Singapore, Foreign Universities, and the Construction of a "Global Education Hub"," World Development, Elsevier, vol. 35(6), pages 959-975, June.
    7. Andy Pike, 2013. "Economic Geographies of Brands and Branding," Economic Geography, Clark University, vol. 89(4), pages 317-339, October.
    8. Gabriel Hawawini, 2016. "The Internationalization of Higher Education and Business Schools," SpringerBriefs in Business, Springer, number 978-981-10-1757-5, October.
    9. Rachel Brooks & Johanna Waters, 2018. "Signalling the ‘Multi-Local’ University? The Place of the City in the Growth of London-Based Satellite Campuses, and the Implications for Social Stratification," Social Sciences, MDPI, vol. 7(10), pages 1-16, October.
    10. Gareth Bryant & Ben Spies-Butcher, 2020. "Bringing finance inside the state: How income-contingent loans blur the boundaries between debt and tax," Environment and Planning A, , vol. 52(1), pages 111-129, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Philip Völlers & Thomas Neise & Philip Verfürth & Martin Franz & Felix Bücken & Kim Philip Schumacher, 2023. "Revisiting risk in the Global Production Network approach 2.0 - Towards a performative risk narrative perspective," Environment and Planning A, , vol. 55(8), pages 1838-1858, November.
    2. Kutay Güneştepe & Deniz Tunçalp, 2023. "Territorial dynamics in organizing resistance: The assistants’ solidarity movement in two universities," Environment and Planning C, , vol. 41(6), pages 1200-1224, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ida Andersson & Laura James, 2018. "Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden," Urban Studies, Urban Studies Journal Limited, vol. 55(15), pages 3437-3453, November.
    2. Di Wu & Neil M. Coe, 2023. "Bottom-up cluster branding through boundary spanners: The case of the Jingdezhen ceramics cluster in China," Urban Studies, Urban Studies Journal Limited, vol. 60(14), pages 2874-2900, November.
    3. Xialei Duan & Lawal Mohammed Marafa & Chung-Shing Chan & Han Xu & Lewis T. O. Cheung, 2020. "Measuring the Gaps in the Projected Image and Perceived Image of Rural Tourism Destinations in China’s Yangtze River Delta," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    4. Shyamain Wickramasingha, 2023. "Geographies of dissociation: informality, ethical codes and fragmented labour regimes in the Sri Lankan apparel industry," Journal of Economic Geography, Oxford University Press, vol. 23(6), pages 1191-1211.
    5. Philip Boland & Stephen McKay, 2021. "Personality association and celebrity museumification of George Best (with nods to John Lennon)," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 409-419, December.
    6. Ibert, Oliver & Hess, Martin & Kleibert, Jana & Müller, Felix & Power, Dominic, 2019. "Geographies of dissociation: Value creation, ‘dark’ places, and ‘missing’ links," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(1), pages 43-63.
    7. Pamela K. Robinson & Linda Hsieh, 2016. "Reshoring: a strategic renewal of luxury clothing supply chains," Operations Management Research, Springer, vol. 9(3), pages 89-101, December.
    8. Amir Maghssudipour & Annalisa Caloffi & Marco Bellandi & Letizia Donati, 2022. "Language as a regional driver of the trade of place-sensitive products: The case of made-in-Italy goods," Working Papers - Economics wp2022_09.rdf, Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa.
    9. Flikkema, Meindert & Castaldi, Carolina & de Man, Ard-Pieter & Seip, Marcel, 2019. "Trademarks’ relatedness to product and service innovation: A branding strategy approach," Research Policy, Elsevier, vol. 48(6), pages 1340-1353.
    10. Patrizia Casadei & Neil Lee, 2020. "Global cities, creative industries and their representation on social media: A micro-data analysis of Twitter data on the fashion industry," Environment and Planning A, , vol. 52(6), pages 1195-1220, September.
    11. Pradeep K. Chintagunta & Junhong Chu, 2021. "Geography as branding: Descriptive evidence from Taobao," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 53-92, March.
    12. Cheng‐Yi Lin, 2021. "State Strategy in the Trans‐Local Branding of a Creative Industry Cluster: A Case Study of the Product Design Industry in Taipei," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 112(3), pages 274-287, July.
    13. Evan Cleave & Godwin Arku & Merlin Chatwin, 2019. "Are they Surgeons? or are they Plumbers? Assessing the Role of Private Sector Consultants in Place Branding and Other Place-Based Economic Development Strategies," Public Organization Review, Springer, vol. 19(2), pages 179-200, June.
    14. Inès Hassen & Massimo Giovanardi, 2021. "Deflecting national ideologies: Exploring identity management trajectories of medium-sized cities," Environment and Planning A, , vol. 53(6), pages 1525-1546, September.
    15. van Meeteren, Michiel & Kleibert, Jana, 2022. "The global division of labour as enduring archipelago: thinking through the spatiality of ‘globalisation in reverse’," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 15(2), pages 389-406.
    16. Helena Barnard & Robin Cowan & Moritz Müller, 2016. "On the value of foreign PhDs in the developing world: Training versus selection effects," Working Papers of BETA 2016-04, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
    17. Marc Philipp Schulze, 2021. "Of Bumping and Bending: Foreign Universities’ FDI Strategies in Malaysia," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 112(2), pages 179-194, April.
    18. Anke Li & Chi Nguyen & Jinhee Choi, 2019. "“Because of the Christian Fellowship, I Decided to Stay”: How Participating in a Christian Community Shapes the Social Experiences of Chinese International Students," Social Sciences, MDPI, vol. 8(8), pages 1-17, August.
    19. Vevere Velga & Resentini Consuelo & Alfaya Marcos Garcia & Mejuto Angel Muniz, 2017. "Cultural Adaptation of Erasmus Students in Latvia and Host University Responsibility," Economics and Culture, Sciendo, vol. 14(2), pages 44-54, December.
    20. Siân Butcher, 2020. "Creating a gap that can be filled: Constructing and territorializing the affordable housing submarket in Gauteng, South Africa," Environment and Planning A, , vol. 52(1), pages 173-199, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:espost:251843. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/zbwkide.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.