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Approche de construction d'une base de donnée en Intelligence Economique permettant d'évaluer les opportunités d'affaire dans l'entreprise

  • Marc GUIRAUD

    (Université d'Avignon et des Pays de Vaucluse, France)

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    Les développements régionaux nous ont montré (Ardichvilli 2003) que la créativité d'opportunité d'affaire a un rôle important dans le développement régional. Les acteurs opérationnels que sont les entreprises sont générateurs "d'idéatives", si elles ont à leur disposition une base de données leur permettant d'évaluer la création d'opportunités. C'est dans ce registre que nous nous proposons de mettre en perspective un outil né de l'analyse en Intelligence Economique. Nous partirons des fondamentaux décrit par le Pr. Camille Carrier à propos de l'identification d'opportunité d'affaire en développement régional que nous appliquerons à l'entreprise. Ce "grand écart" dans l'analyse des opportunités d'affaires est essentiel dans l'entreprise car non seulement il lui permet de s'offrir une possibilité de développement généré dans son métier mais aussi de créer une potentialité vers sa collectivité régionale.

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    Article provided by West University of Timisoara, Romania, Faculty of Economics and Business Administration in its journal Timisoara Journal of Economics.

    Volume (Year): 1 (2008)
    Issue (Month): 3 ()
    Pages: 235-240

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    Handle: RePEc:wun:journl:tje:v01:y2008:i03:a02
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