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Approche de construction d'une base de donnée en Intelligence Economique permettant d'évaluer les opportunités d'affaire dans l'entreprise

Author

Listed:
  • Marc GUIRAUD

    (Université d'Avignon et des Pays de Vaucluse, France)

Abstract

Les développements régionaux nous ont montré (Ardichvilli 2003) que la créativité d'opportunité d'affaire a un rôle important dans le développement régional. Les acteurs opérationnels que sont les entreprises sont générateurs "d'idéatives", si elles ont à leur disposition une base de données leur permettant d'évaluer la création d'opportunités. C'est dans ce registre que nous nous proposons de mettre en perspective un outil né de l'analyse en Intelligence Economique. Nous partirons des fondamentaux décrit par le Pr. Camille Carrier à propos de l'identification d'opportunité d'affaire en développement régional que nous appliquerons à l'entreprise. Ce "grand écart" dans l'analyse des opportunités d'affaires est essentiel dans l'entreprise car non seulement il lui permet de s'offrir une possibilité de développement généré dans son métier mais aussi de créer une potentialité vers sa collectivité régionale.

Suggested Citation

  • Marc GUIRAUD, 2008. "Approche de construction d'une base de donnée en Intelligence Economique permettant d'évaluer les opportunités d'affaire dans l'entreprise," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 1(3), pages 235-240.
    • Handle: RePEc:wun:journl:tje:v01:y2008:i03:a02
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    References listed on IDEAS

    as
    1. Sami Basly, 2006. "L’internationalisation de la PME familiale : apprentissage organisationnel et développement de la connaissance," Post-Print hal-01747378, HAL.
    2. Hafsi, Taieb & Thomas, Howard, 2005. "The Field of Strategy:: In Search of a Walking Stick," European Management Journal, Elsevier, vol. 23(5), pages 507-519, October.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    opportunite d'affaire; développement de l'entreprise; base de données; décisions;
    All these keywords.

    JEL classification:

    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • R19 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Other
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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