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The Protean Entrepreneur: The Entrepreneurial Process As Fitting Self And Circumstance

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  • ALISTAIR R. ANDERSON

    (University of Aberdeen, United Kingdom)

Abstract

This paper is an ethnographic study of rural entrepreneurship. It explores the relationship between small business and the rural environment and is intended to contribute to the development of entrepreneurial theory. The major findings are that the entrepreneurial process is the creation and extraction of value from the environment, but that the background of the entrepreneur configures the idiosyncratic entrepreneurial process. The key to understanding this is argued to be the entrepreneur's perception of value, so that entrepreneurship is argued to be protean in that it takes its shape from the dynamics of the individual fitting themselves into their perception of the socio-economic context. Thus the entrepreneurs' approach to business can be understood in terms of their values and in this study, the entrepreneurial business is shaped and formed from these same values.

Suggested Citation

  • Alistair R. Anderson, 2000. "The Protean Entrepreneur: The Entrepreneurial Process As Fitting Self And Circumstance," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 8(03), pages 201-234.
    • Handle: RePEc:wsi:jecxxx:v:08:y:2000:i:03:n:s0218495800000127
    DOI: 10.1142/S0218495800000127
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    Cited by:

    1. Kim Hoe Looi, 2020. "Contextual Motivations for Undergraduates’ Entrepreneurial Intentions in Emerging Asian Economies," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 29(1), pages 53-87, March.
    2. Harbi, Sana El & Anderson, Alistair R., 2010. "Institutions and the shaping of different forms of entrepreneurship," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 39(3), pages 436-444, June.
    3. Sandra Weber, 2007. "Saving St. James: A case study of farmwomen entrepreneurs," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(4), pages 425-434, December.
    4. Anne-Laure Saives & Brigitte Charles-Pauvers & Nathalie Schieb-Bienfait & Basile Michel, 2016. "Placeness and Organisational Socialisation: Influences of Place for Employees of Creative and Cultural Micro-Enterprises [Lugar y socialización organizacional: razones de la localización de los tra," Post-Print hal-01649863, HAL.
    5. Aliye Ahu Akgün & Peter Nijkamp & Tüzin Baycan & Martijn Brons, 2010. "Embeddedness Of Entrepreneurs In Rural Areas: A Comparative Rough Set Data Analysis," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 101(5), pages 538-553, December.
    6. Ejiogu, Amanze & Ambituuni, Ambisisi & Ejiogu, Chibuzo, 2021. "Accounting for accounting’s role in the neoliberalization processes of social housing in England: A Bourdieusian perspective," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 80(C).
    7. Vincent Lefebvre & Miruna Radu Lefebvre & Eric Pierre Simon, 2015. "Formal entrepreneurial networks as communities of practice: a longitudinal case study," Post-Print hal-01217308, HAL.
    8. Biddulph, Robin, 2015. "Limits to mass tourism’s effects in rural peripheries," Annals of Tourism Research, Elsevier, vol. 50(C), pages 98-112.
    9. McKeever, Edward & Jack, Sarah & Anderson, Alistair, 2015. "Embedded entrepreneurship in the creative re-construction of place," Journal of Business Venturing, Elsevier, vol. 30(1), pages 50-65.
    10. Lovisa Nilsson & Helena Hansson & Carl Johan Lagerkvist, 2017. "Motivational Factors for Remaining in or Exiting a Cooperative," Agribusiness, John Wiley & Sons, Ltd., vol. 33(2), pages 209-225, April.

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