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New Product Development Success Factors In Prospector Organisations; Mixed Method Approach

Author

Listed:
  • REZA KACHOUIE

    (Faculty of Entrepreneurship, University of Tehran, Tehran, Iran)

  • SIMA SEDIGHADELI

    (Department of Marketing, Monash University, Melbourne, Australia)

Abstract

New product development (NPD) is a path not a destination; a path that organisations, more than ever, should follow to survive in the present unpredictable and dynamic market. Prospector organisations, especially those whom are leaders in their own industrial sector, implement some factors to improve new product success rate. In this regard, by applying a sequential mixed method approach, 13 key factors are identified and categorised into managerial, structural and organisational, process and environmental factors. Through identifying, analysing and verifying importance of these factors, this research aims to bridge the gap between theoretical studies and practical subjects of NPD.

Suggested Citation

  • Reza Kachouie & Sima Sedighadeli, 2015. "New Product Development Success Factors In Prospector Organisations; Mixed Method Approach," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(04), pages 1-23.
    • Handle: RePEc:wsi:ijimxx:v:19:y:2015:i:04:n:s1363919615500401
    DOI: 10.1142/S1363919615500401
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    References listed on IDEAS

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    3. International Finance Corporation & World Bank, "undated". "Doing Business Economy Profile 2012," World Bank Publications - Reports 26973, The World Bank Group.
    4. Bullen, Christine V. & Rockart, John F., 1981. "A primer on critical success factors," Working papers 1220-81. Report (Alfred P, Massachusetts Institute of Technology (MIT), Sloan School of Management.
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